4 Ways to Write Better Fundraising Appeals

Writing Better Fundraising Appeals
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Web Content

The benefits of using strong photos and compelling videos to appeal to your supporters are well documented.  And for good reason.  Visuals can help you paint a clear picture in the mind of a supporter, helping to propel them to action.  Generally speaking, more concrete depictions will be more emotionally moving.

But it’s important not to overlook the role that copy plays in creating compelling appeals and ultimately inducing action.  The words you write need to be just as meaningful as your multimedia as they will play a significant role in convincing a casual supporter to get involved. READ MORE >>

3 Tips for a Better Donate Button on Your Website

WildAid Website
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Usability

There are many elements of a website that come together to make a compelling final product.  When discussing nonprofit websites, one of the most important aspects is the donate button.  Putting a bit of thought into the way you show visitors how to donate can make a big difference in the effectiveness of your online fundraising efforts. READ MORE >>

Overcoming the Fear of Feedback

We Love Feedback
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Social Media

We hear it time and time again.  An organization is excited about getting into social media or creating a part of their website aimed at engaging the community.  After a few minutes of discussing the merits of such endeavors, an air of hesitation sets in.  The follow-up question is often the same – “what if someone writes something negative about us?”

It’s a valid concern.  In this age of increased connectivity two-way communication is more common than ever.  And with it comes the increased freedom for those in your community to tell you (and anyone else that’s listening) what they think of you. READ MORE >>

Put an End to the Illusion of Authenticity

Glasses and Mustache Disguise
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Web Content

You’ve heard it time and time again – be authentic in your web copy.  Regardless of whether it’s your website content, your email newsletter, your tweets or Facebook posts, you need to be yourself.  Bringing yourself authentically to these various communication channels helps you be what nonprofit blogger Kivi Leroux Miller calls “refreshing,” allowing you to deliver your message “with personality.”

Authenticity is something you just can’t fake.  It undeniably takes a bit of time to be genuine in all of your messaging, but it’s a worthwhile undertaking.  Being mindful of authenticity can go a long way in helping you to stand out from the ever-expanding crowd across the web. READ MORE >>

The Launch of Wired Impact – And Thank You

Wired Impact Logo
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News

Today is a big day for us.  Today marks the culmination of months of planning, writing, coding and conversing.  Today, the concept of Wired Impact is a reality – live on the web for anyone that cares to see it.

We figured we’d take a minute to give you a quick rundown of our site.  And, more importantly, say thanks to all of you that made today possible.  We say it far too rarely, but we appreciate your support more than we can express. READ MORE >>

Using Video for Your Nonprofit: Benefits and Drawbacks

Film Strip
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Web Content

It seems lately there’s been something of an online arms race to get videos up.  More than ever before people are flocking to the power of video, repurposing content that once was conveyed in text or picture and packaging it into short videos.  There’s no doubt video can be a powerful medium for telling your nonprofit’s story and connecting with a wide variety of people.  But there are some drawbacks to using video as well.

Before jumping into the world of online video, here are a few things to bear in mind. READ MORE >>

6 Questions to Ask When Editing Website Content

Old Typewriter
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Web Content

Perfecting website content is often one of the hardest parts of overhauling or totally remaking a site.  It feels good when you’ve developed a website structure you’re excited about and have written plenty of words for each page.  But are they the right words that will appeal to your website visitors and convey what you’d like?  That can be a tough question to answer.

Fret not, woeful writer of web content (yeah, that’s you).  Here are a few question you can ask yourself to help polish up that website content. READ MORE >>

6 Website Navigation Best Practices

Compass and Map
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Usability

A visitor has landed on your website in search of something.  Navigation is often the guide to what it is your visitor seeks.  Something as simple as word choice can be the difference between a visitor finding what they’re looking for or leaving in frustration.

Effective navigation can facilitate a fruitful visit and increase the likelihood of a return visit in the future.  Ineffective navigation can lead to an unproductive visit and feelings of frustration, which don’t generally bode well for a return visit. READ MORE >>

Effectively Using Twitter Lists to Get More Out of Twitter

Black Twitter Bird
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Social Media

So you’re on Twitter.  You’re at least somewhat active and have seen fit to follow back a bunch of the people that have followed you.  When you were first starting out, you were able to keep an eye on most of the Tweets you cared to see.  But now you’re following hundreds (if not thousands) of users.  When you watch your Twitter feed, the Tweets roll in nonstop, barely allowing you ample time to read any given one before it’s knocked into the abyss below the bottom boundary of your screen.

As often happens, you care much more about what some users have to say than others.  Organizing those you follow into Twitter Lists is a great way to make sure you’re pulling the content you find useful out of the vast sea of Tweets floating around. READ MORE >>