Your nonprofit’s social accounts are created. You’ve filled out all of your profile information. But now it’s time to make your various accounts look intentional and professional. Whether you’re creating your first cover photo, or just switching the design out to promote an upcoming event, you’ve probably got questions. Does your profile photo need to be a certain size? What about that cover photo or banner image? We’re here to help. (more…)
Goals are often an afterthought. I’ll admit, they aren’t the most glamorous part of a marketing project. It’s easy to get caught up in the features of a new website or the allure of a social media campaign. But diving into these things without solid marketing goals is like setting out on a trek without a map. If you don’t know where you’re going, there’s no way to monitor your progress or to ultimately know if you’ve arrived. (more…)
In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit marketing failure and what you can do to fix them. (more…)
We’re thrilled to announce the launch of the new Habitat for Humanity East Bay/Silicon Valley ReStore website.
When you’re making marketing decisions for your nonprofit, it can be easy to forget the people on the receiving end. It’s common to get wrapped up in what you and your team think will work best. But, forgetting to consider the people you’re trying to reach often results in failed campaigns. Keeping your target audience top of mind when making decisions is key. (more…)
‘Tis the season for spending time with loved ones, incredible comfort food and… ugly sweaters. You heard us! But what do you do if you can’t have an ugly sweater party and invite everyone you know? Bring the sweater party to the masses, of course. Enjoy our take on the ever-growing holiday sweater trend.