5 Questions to Ask When Writing a Great Blog Post Introduction

Great Blog Post Introductions

Reading and skimming are two very different things. For better or worse, the majority of visitors to your blog are going to prefer the latter. It’s on you to turn them into readers, quickly.

People spend a lot of time skimming articles on the web without actually reading much of anything. This creates a pretty high-pressure situation for bloggers to write an intro that might entice just a few of those skimmers to hold off on clicking away and stick around for at least a minute or two. READ MORE >>

10 Effective Nonprofit Mission and Vision Pages

Nonprofit Mission and Vision Pages

Mission and vision statements capture the essence of your organization’s beliefs and values, and define its place in the world. A vision statement explains the overall goal of your organization looking into the future, while the mission statement outlines the present plan to realize the vision.

Well-crafted mission and vision statements can inspire people to engage with your organization and deserve a well thought-out place on your website. READ MORE >>

How to Customize Your Nonprofit’s Google+ Page Design

Nonprofit Google Plus Design

Google+ may seem like a less obvious social media choice, with Facebook in the forefront of social media platforms. They are certainly pretty similar, each prominently featuring “walls” where users are able to post comments, links and photos. Should you use both? No doubt there is substantial time and effort that goes into managing another social media account, but Google+ may be well worth your time. READ MORE >>