We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog. The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts. It then dives into five specific metrics you should measure using Google Analytics. READ MORE >>
Congratulations! You’ve just finished a round of fundraising that was an overwhelming success. Maybe it was a capital campaign, a major event or just a seasonal goal. It likely wasn’t easy, but you buckled down and in the end you achieved your goal.
While that’s great, your job is not done once your goal is reached. Far from it in fact. Now it’s time to share your fundraising success in a way that makes your donors feel like champions and helps your organization raise more in the future. READ MORE >>
Most nonprofits want to drive traffic to their website. And that makes sense. What’s the point of having an awesome website if no one visits?
One of the most crucial components of driving traffic to your site is earning high-quality inbound links, or links from other websites pointing to yours. READ MORE >>
For many nonprofits fundraising is consistently an important goal of your website. You may want your site to accomplish a variety of organizational goals. But a steady flow of donations can help keep your organizational gears in motion so that you can turn your focus to the really important stuff – helping your community.
For that reason, donation pages continue to be a central part of nonprofit website design. If you’ve succeeded in making strong calls to action that guide website visitors to your donate page, you should reward them with a compelling and easy to use donation experience. READ MORE >>
We’re believers when it comes to the benefits of blogging. And not just because of the alliteration (although it doesn’t hurt).
Incorporating a blog into your nonprofit’s website can help you in a variety of ways. I’ve written about it before so I’m not going to totally rehash the merits of blogging here. But in short a strong blog will not only drive a ton more traffic to your website, but also significantly improve the likelihood visitors will take action and come back again in the future. READ MORE >>
When it comes to marketing your nonprofit online, there’s no shortage of avenues for you to explore. And the list of potential marketing channels seems to be ever increasing.
But between keeping your website current, writing those weekly blog posts, scheduling your email newsletter and staying active on social media, it may feel like there simply aren’t enough hours in the day.
And that’s where the beauty of repurposing content shines through. READ MORE >>
Nonprofits have a lot to share – community, knowledge, awareness, support and stories. Because of the nature of nonprofit organizations, with their desire to share and their focus on community building, nonprofits are finding more and more love for social media networking sites. READ MORE >>
In the age of social media, Twitter has become a champion of social connections. Nonprofits have enthusiastically hopped on board, using the platform to connect with their communities and the general public. Not only is Twitter well known for its ability to spread and create networks, it also has an easy, user-friendly interface. One of the features offered to account holders is the ability to customize their pages. READ MORE >>
Photography is a very important part of the web. Organizations use it to show the real-life, real-people part of their missions that can’t easily be expressed through words. Website visitors use it to get a look into a cause or community that they might not know much about. Photographs can show the communities that you serve and the ways that you serve them. They can help establish the brand or personality of your nonprofit. READ MORE >>
Your first question may be: what is an infographic? An infographic is a visual image such as a chart or diagram used to represent information or data. Infographics use visuals to connect bits of data and strings of text in a meaningful way. The real magic of infographics is they repackage dense or intimidating information in a way that’s easy to follow and fun to look at.
So how can you, as a nonprofit, use infographics in a meaningful way? Here are a few strategies. READ MORE >>