43 Nonprofit Blog Post Ideas About Fundraising

When thinking about your nonprofit’s website, it’s common to give online fundraising a good deal of thought. Many nonprofits spend a lot of time thinking about their donation process. Some are incredibly thoughtful about the calls to action they’ll use to drive visitors to become donors. A few will even go so far as to use analytics to run tests to ensure their pages are optimized to maximize donations.

When it comes to online fundraising, one often overlooked opportunity to boost giving has to do with using your blog strategically. It’s typical to think of a blog as a place to share news about your organization. And there’s nothing wrong with sharing such news. But a blog can also be a wonderful place to bolster your fundraising efforts.

Here are 43 blog post ideas that are specifically targeted at helping your nonprofit get more from your online fundraising.

Posts Showcasing Donor Impact

Use your blog to show the difference your donors are making in the community you serve.

1. Show how donation dollars are being spent in your community
2. Showcase the overall impact your donors have had in the past year
3. Share the story of one individual in your community and the impact a donation had on their life
4. Thank corporate donors and talk about their impact
5. Roundup a campaign, sharing the results of that specific campaign
6. Publish a yearly report of the donation amount and types you’ve received and how they affected the year

Info For & About Your Donors

Provide information that your donors will find useful and beneficial. Use your blog as a place to introduce and celebrate your donors.

7. Thank individual donors
8. Preview an upcoming campaign, explaining the focus and how donations will be used
9. Q&A with one of your donors
10. Discuss a big donation from someone famous
11. Feature 3 different types of donors to your organization, why they chose to donate, and their impact (ex. small one-time giver, monthly donor, corporate donor)
12. Give tips for being a better donor
13. Provide tips on how to choose a nonprofit to donate to
14. Share questions donors should ask before donating to a nonprofit
15. Outline all the various ways people can give based on what feels right to them
16. Tell the story of one of your donors meeting someone they helped
17. Ask donors for feedback on campaigns they’d be interested in supporting
18. Write about how donors can determine the right amount to give
19. Share a breakdown of who is giving to your nonprofit including age, gender, etc. along with an explanation of the data and key takeaways
20. Honor a Donor of the Year

Highlight Community Needs

Your blog can be a great place to show the needs your community is facing as well as highlighting the ways donors can help.

21. Provide a wish list of items you need at that moment
22. Outline what items are needed at particular times throughout the year with an explanation of why they’re seasonal
23. Share what your nonprofit can purchase with different donation amounts and the impact each has for folks in your community

Organizational Info on Donations

Take your donors behind the scenes, showing them how you put their generosity to good use.

24. Show the process from donation to delivery of your goods or services
25. Describe how you decide where to spend donation dollars
26. Discuss your future fundraising goals
27. Share your difficulties with reaching a fundraising goal and what you’re doing to address those struggles
28. Highlight unusual or surprising ways folks can give to your nonprofit
29. Talk about some early donations that helped your organization get started
30. Describe a new donation process that you’ve introduced
31. Show ways you have thanked donors in the past (ex. an event, thank you notes)
32. Discuss your organization’s approach to financial responsibility and accountability, as well as any accreditations you may have

Posts Written by Your Donors

Ask your donors to share their experiences by writing posts for your blog.

33. Why I decided to donate originally
34. Why I’ve continued to donate
35. How my donations have been used
36. Why I think this organization is different than others
37. When I realized I cared about this cause
38. My advice for potential donors
39. How I know I’m making a difference
40. How I organized a fundraiser for this nonprofit
41. Ways donating led me to be involved with this nonprofit’s cause (ex. became a volunteer after, signed up for weekly updates)
42. Why I choose to contribute to my community by donating (can also talk about other organizations they give to)
43. How my family donates in ways other than financial gifts

Want 127 More Nonprofit Blog Post Ideas?

We know coming up with ideas for your nonprofit’s blog can be a challenge. That’s why we created a free downloadable guide with 170 blog post ideas tailored specifically to nonprofits.

Interested? Here you go:

Image courtesy of Tsahi Levent-Levi