Congratulations to JG Visual’s own David Hartstein. Technology blog Mashable recently published David’s article titled HOW TO: Get the Most Out of Facebook Insights for Small Business. To give you an idea of the magnitude of this accomplishment, Mashable is ranked the 3rd most popular blog in the world by Technorati and was listed as one of the best blogs of 2009 by Time Magazine. We are extremely excited about this accomplishment. Read below for a snippet from the article or click the link to read it in its entirety.
You’re a small business owner and you’ve decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who “gets” social media, you’ve been charged with running a Facebook Page.
You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 “Likes.” But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?”
Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. But, for a small business where time is perhaps the most important (and often rarest) resource, Facebook Insights can help you evaluate whether you’re investing or wasting your time.
To read the whole article as originally posted on Mashable, please click here.
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