Usability means designing your website with your user’s interests in mind. The more effectively your nonprofit presents a site visitor with the info they’re looking for, the more successful your website will be. These blog posts cover best practices and ways to optimize your nonprofit’s website to meet the needs of your visitors.
There are many elements of a website that come together to make a compelling final product. When discussing nonprofit websites, one of the most important aspects is the donate button. Putting a bit of thought into the way you show visitors how to donate can make a big difference in the effectiveness of your online fundraising efforts. READ MORE >>
A visitor has landed on your website in search of something. Navigation is often the guide to what it is your visitor seeks. Something as simple as word choice can be the difference between a visitor finding what they’re looking for or leaving in frustration.
Effective navigation can facilitate a fruitful visit and increase the likelihood of a return visit in the future. Ineffective navigation can lead to an unproductive visit and feelings of frustration, which don’t generally bode well for a return visit. READ MORE >>
See if this sounds familiar:
You’re on a website for, let’s say, a company that makes cakes. You like their homepage enough to check out some of the cakes they’ve made. You’re starting to get that sugar itch so you briefly check out their blog. You start to wonder where they’re located so you click on “Contact” in the navigation at the top of the site.
Before you know it, your computer is launching an email client and asking you to set up an account. But you don’t want to set up a mail account. You want to know where you can get a sugar fix.
If you surf the internet regularly, you’ve likely come across a website that launches a pre-addressed email instead of having a Contact page. I feel your pain. If you’re creating a website, here are a few reasons you may want to have a Contact page instead of kicking users straight to email. READ MORE >>