Your website is the central piece to your nonprofit’s online presence. These blog posts cover the strategy behind how to set up your website to serve your nonprofit and connect with donors, volunteers and supporters.

How and Why To Avoid The “Uncategorized” Blog Post

Library
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Website Strategy

Imagine this:

You walk into a library (farfetched to some nowadays but stay with me) in search of a book on dogs.  As you walk through the stacks of the nonfiction section, you see Computer Science, Religion, Language, History.  No dogs.  You venture over to a nearby librarian busy with reshelving and ask where to find that dog book you’re after.  Glancing up from the world of the Dewey Decimal System, she points you in the direction of a lesser-known section of the stacks.  When you arrive, you see a simple sign – “Uncategorized.” READ MORE >>

How to React to a Negative Comment on Your Blog

Thumbs Down Through White
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Website Strategy

If you’ve ever written for a blog, there’s a good chance you’ve felt the fear of the negative comment.  Whether or not you’ve actually had to face a strong dissenter on a post you’ve written, I’ll bet you’ve at least thought about the possibility that someone could vehemently disagree with whatever it is you’ve written.

Truth be told, if you write enough, chances are you’ll come across someone that’s totally opposed to your ideas.  But if you handle the situation with a bit of care, it’s not such a bad thing.  Here are a few tips on how to react when someone writes something negative on your blog. READ MORE >>

Making Blog Categories More Useful

Making Blog Categories More Useful
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Website Strategy

I’m going to start this post with a confession.  Until a few months ago we had some questionable categories on our blog.  We had a category called “File Sharing” that I think had three posts.  We had “Internet Browsing” which I can’t really define or justify.  We had the inexplicable “Online Music” category that I remember creating.  Our categories were numerous and not very useful.

But we decided it was time to clean up our act over here.  We wanted our blog categories to actually serve their purpose:

to provide visitors with a way of easily navigating our content to find posts to match their interests.

Below are some tips to keep in mind as you develop (or revisit) your blog categories. READ MORE >>

Website Goals: Why They Matter and How to Set ‘Em

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Website Strategy

Chances are if you have a website you want it to be a good one (at least we’ll assume that’s the case since you’re on a web design company’s website).  But what does the amorphous term “good website” really mean.  The annoying but true answer is that all depends on what you want your website to do.

But before you scoff and roll your eyes at this apparent non-answer, hold up.  While I can’t tell you without specifics what success means on your site, I can tell you setting website goals will ultimately help you measure whether or not you have an effective website that is helping your organization in a meaningful way.  But first let’s talk about why you should care. READ MORE >>