Your website is the central piece to your nonprofit’s online presence. These blog posts cover the strategy behind how to set up your website to serve your nonprofit and connect with donors, volunteers and supporters.

3 Ways Your Nonprofit Website Can Boost Your Volunteer Efforts

Nonprofit Website can Boost Volunteer Efforts
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Many nonprofits rely heavily on volunteers.  For some, “rely heavily” is a significant understatement.

But recruiting and managing a legion of volunteers can be quite an undertaking.  Sure it’s worthwhile, but coordinating this effort is a lot to juggle.

Many nonprofits underutilize their websites when it comes to managing their volunteer efforts.  There are a wide variety of ways your website can help boost the efficiency and effectiveness of the way your nonprofit handles volunteers. READ MORE >>

9 Ways a Blog Can Help Your Nonprofit Website

Ways a Blog Can Help a Nonprofit Website
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You’ve likely heard plenty of times how beneficial a blog can be.  But you’ve also probably experienced, or at least caught wind of how significant an undertaking starting a blog can be.

It’s no lie that launching and maintaining a blog can take a lot of time and energy.  But it can also boost the effectiveness of your website in a wide variety of ways. READ MORE >>

Having a Bad Website Doesn’t Make Donors Want to Give

Having a Bad Website Doesn't Make Donors Want to Give
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We talk to a lot of nonprofits about websites (which makes sense given what we do).  And from time to time we hear organizations say something to this effect:

“We don’t want our website to be too good.  We want people to know we need their donations.”

On the surface this reasoning seems to make sense.  Donors don’t want to give to an organization that’s flush with cash.  They’d much rather support a cause that needs their help.  After all, these donors want to make a difference.

But that’s just it.  They want to make a difference.  And having a subpar website is not an effective way to demonstrate the difference they can make. READ MORE >>

Time: The Unknown Cost of an Effective Web Presence

Time Managing a Nonprofit Website
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There are two types of cost when you’re talking about managing your organization’s web presence: financial costs and the cost of time.  Most organizations I talk to are very cautious about financial costs, but don’t spend nearly as much effort thinking about the time they need to invest to have an impactful web presence.  To help you better understand this often overlooked cost, let’s talk through each of the most expensive activities and some considerations to help you save time. READ MORE >>

5 Questions to Ask to Improve Every Page of Your Nonprofit’s Website

Questions to Improve Nonprofit Website
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There’s a common misconception out there that the vast majority of traffic to your website will land on your homepage.  If your nonprofit has a site with more than a few pages about a variety of topics, this likely isn’t the case.  If you have a large website or a blog, this is almost definitely not the case.

In fact, many people are shocked by the number of visitors landing on a page other than their homepage. READ MORE >>

Defining Website Success Before You Start Building

Defining Nonprofit Website Success
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We’re very excited to have published our first article with the Nonprofit Technology Network (NTEN).  If you don’t know NTEN, check them out.  They have a lot of excellent resources for nonprofits.

Our post, Defining Website Success Before You Start Building, focuses on helping you figure out if your website is actually helping your nonprofit.  By figuring out what “website success” means for your organization, you’ll be able to make better decisions about the way you build your site and measure the impact it’s having on your nonprofit.

Below is the first part of the post.  Hope you enjoy it. READ MORE >>

4 Nonprofits Using Their Website Header to Inspire

Nonprofits Using Header Tagline to Inspire
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The header of your website serves many important functions.  It usually helps visitors to navigate your site.  It often contains a call to action or key contact info.  It almost always holds your logo.

But why stop there?  Your website header has the potential to do more than help your visitors find information.  It can inform and inspire.  And since it’s the header, it will be visible on every page (or nearly every page) of your website. READ MORE >>

Lacking Funds? Create an Inexpensive Website for Your Nonprofit

Create an Inexpensive Website for a Nonprofit
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Unfortunately, not every organization has the cash to spend $10,000 on a new website.  A lot of organizations, especially those just getting started, have little to no funds allocated for creating a new website.  So, what do you do if you’re on a shoestring budget, but want your organization to have an online presence?  We think your best bet is WordPress.com.  Here’s why. READ MORE >>