Search Engine Optimization
Your website is a lot more beneficial to your nonprofit if people find it. And not just any people, but the right people, whether they’re potential donors, volunteers or advocates. Search engine optimization is basically the process of making your website rank better in major search engines like Google, Yahoo and Bing.
What Do Search Engines Care About?
When someone initiates a search, a search engine runs through all of the websites they’ve discovered and decides which results to display. Search engines decide the order of results based on two primary factors:
- Relevance – How well does the website content relate to what the user searched?
- Popularity – How many other people think this website has valuable content?
Relevance is determined based on how well the content on your website matches what a user typed into the search engine. For example, if someone searches “soup kitchen” search engines are likely going to rank a webpage highly that has the phrase “soup kitchen” written multiple times on the page. Popularity is determined by how many other websites link to the content on your site.
What We Offer
We offer a variety of search engine optimization services, including:
- Keyword Research – What are people searching for when looking for organizations like yours? What keywords will you likely have the most success targeting?
- Content Writing – We can write your website content from scratch to appeal to search engines and your visitors.
- Review Current Content – How can your current website content be changed to optimize it for search?
- Link Building – How can you get more links to your website?
- Analytics Review – How are people currently finding your website? What changes can you make to drive more traffic?
- Ongoing Analytics Tracking – We can provide monthly tracking with suggestions for further site improvements to increase the number and quality of the people visiting your website from search engines.
Search Engine Optimization Articles
The world of search is difficult to grasp and always changing. But here are some articles we’ve written to provide a bit of clarity: