There’s no shortage of folks touting the importance of effective storytelling. I should know – I’m one of ‘em.
Although recently I’ve been hearing something that makes my inner data nerd alarmed. At times it seems that data and storytelling are seen as at odds with one another. Storytelling is exciting. Data is boring.
But this need not be the case. Effective use of data should make your story far more compelling. READ MORE >>
Keyword rankings are arguably the sexiest part of search engine optimization (SEO).
Perhaps that needs a little clarification. What I mean is when it comes to nonprofit SEO, rankings are very attractive in that they’re easy to measure, easy to understand and easy to compare. But the problem is they just aren’t that important. At least not in their own right. READ MORE >>
Your website can be a huge asset when it comes to your nonprofit’s volunteer efforts. But when using your website to boost support from potential volunteers, there’s a whole lot to consider. READ MORE >>
The whole point of making a website is for it to help your organization in some tangible way. Whether that’s connecting with volunteers, boosting fundraising or educating your community, your website should help you do more good.
But without website measurement there’s no way to know if your website is actually helping your organization serve your community. READ MORE >>
Data is everywhere these days. It’s common (depending on your social circles I suppose) to hear folks debating the proper use of data or hammering home the importance of website analytics.
This surge in popularity is well deserved. Data is a crucial component of measuring website success. But with the growth in accessibility to data comes the need to sift through increasingly complex quantities of it. As the sea of data consistently grows, it’s becoming easier to get caught up in the current of your nonprofit’s data and end up veering off course. READ MORE >>
There are two types of cost when you’re talking about managing your organization’s web presence: financial costs and the cost of time. Most organizations I talk to are very cautious about financial costs, but don’t spend nearly as much effort thinking about the time they need to invest to have an impactful web presence. To help you better understand this often overlooked cost, let’s talk through each of the most expensive activities and some considerations to help you save time. READ MORE >>
Most nonprofits know they need to be using website data in some way. But when it comes to actually putting it to good use, knowing how to avoid getting buried in the vast ocean of data you collect is crucial.
In this post we’ll quickly highlight the role website data should play in your nonprofit. We’ll then move into three concrete pieces of website data your nonprofit should be tracking. READ MORE >>
We’re very excited to have published our first article with the Nonprofit Technology Network (NTEN). If you don’t know NTEN, check them out. They have a lot of excellent resources for nonprofits.
Our post, Defining Website Success Before You Start Building, focuses on helping you figure out if your website is actually helping your nonprofit. By figuring out what “website success” means for your organization, you’ll be able to make better decisions about the way you build your site and measure the impact it’s having on your nonprofit.
Below is the first part of the post. Hope you enjoy it. READ MORE >>
Website data is cool. As that sentence pretty clearly highlights, I may be a bit of a geek when it comes to website analytics. But it’s pretty amazing to me that I can easily access objective data on how visitors are using our website.
Now looking at the overall data showing information from every visitor to a website can be enlightening. But you know what’s even more helpful? Breaking website visitors into smaller groups, and then looking at the way these groups use the website.
That’s where advanced segments in Google Analytics come into play. READ MORE >>
Creating a great nonprofit website is not an easy thing to do. It’s a time-intensive process filled with what can seem like a never-ending parade of details. But these details matter. A better website ultimately means your nonprofit is better able to serve your community and do more good in the communities you serve. READ MORE >>