analytics

Channels Report in Google Analytics
Measurement

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Using the Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…

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Nonprofit Website Analytics Measure What Matters
Measurement

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5 Fundraising Metrics Worth Monitoring in Google Analytics

We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog.  The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts.  It then dives into five specific metrics you should measure using…

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Measuring Online Fundraising
Measurement

0

8 Metrics to Measure Your Online Fundraising

When it comes to website data, it’s pretty easy to get lost in the deluge of data that’s readily accessible.  Measuring your online fundraising is no exception.  It’s important to hone in on what truly matters to your nonprofit. But what is it that really matters?  And how can you boost overall fundraising?

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Annotate Google Analytics
Measurement

2

How to Annotate Your Google Analytics

Remembering things is hard.  We’ve all likely scribbled something we felt was important on the side of our hand at some point in the not-too-distant past. Well it turns out, when it comes to remembering important events in Google Analytics, there’s a better way than tattooing your hands.  You can make notes (called “annotations”) directly…

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Fireworks Like a Website
Website Strategy

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10 Ways Your Website is Like a Fireworks Display

It’s almost the Fourth of July here in the States.  Independence Day, filled with BBQs, fireworks, and blog posts with cheesy titles. At first glance, it seemed to me like comparing a website to a fireworks display would be forced and unhelpful.  But the similarities kept coming, and ultimately I was faced with a post…

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Nonprofit Data to Improve Storytelling
Web Content

6

Using Nonprofit Data to Improve Your Storytelling

There’s no shortage of folks touting the importance of effective storytelling.  I should know – I’m one of ‘em. Although recently I’ve been hearing something that makes my inner data nerd alarmed.  At times it seems that data and storytelling are seen as at odds with one another.  Storytelling is exciting.  Data is boring. But…

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