You’ve heard it time and time again – be authentic in your web copy. Regardless of whether it’s your website content, your email newsletter, your tweets or Facebook posts, you need to be yourself. Bringing yourself authentically to these various communication channels helps you be what nonprofit blogger Kivi Leroux Miller calls “refreshing,” allowing you to deliver your message “with personality.”
Authenticity is something you just can’t fake. It undeniably takes a bit of time to be genuine in all of your messaging, but it’s a worthwhile undertaking. Being mindful of authenticity can go a long way in helping you to stand out from the ever-expanding crowd across the web. READ MORE >>