Overcoming the Fear of Feedback

We Love Feedback
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Social Media

We hear it time and time again.  An organization is excited about getting into social media or creating a part of their website aimed at engaging the community.  After a few minutes of discussing the merits of such endeavors, an air of hesitation sets in.  The follow-up question is often the same – “what if someone writes something negative about us?”

It’s a valid concern.  In this age of increased connectivity two-way communication is more common than ever.  And with it comes the increased freedom for those in your community to tell you (and anyone else that’s listening) what they think of you. READ MORE >>

Put an End to the Illusion of Authenticity

Glasses and Mustache Disguise
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Web Content

You’ve heard it time and time again – be authentic in your web copy.  Regardless of whether it’s your website content, your email newsletter, your tweets or Facebook posts, you need to be yourself.  Bringing yourself authentically to these various communication channels helps you be what nonprofit blogger Kivi Leroux Miller calls “refreshing,” allowing you to deliver your message “with personality.”

Authenticity is something you just can’t fake.  It undeniably takes a bit of time to be genuine in all of your messaging, but it’s a worthwhile undertaking.  Being mindful of authenticity can go a long way in helping you to stand out from the ever-expanding crowd across the web. READ MORE >>

In Defense of the Facebook Like

Facebook Like Button
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Social Media

It’s become popular to write articles ragging on the merits of counting Likes on Facebook.  To be perfectly honest, this post started off just that way.  And while there’s certainly a need to look beyond the Like when evaluating your success in your use of Facebook, they really aren’t as bad as we all make them out to be.

While you should be setting a variety of goals outside of purely raising a following, let’s not forget some of the ways that a user Liking your page can help your organization. READ MORE >>

How to Design and Program a Facebook Landing Page

JG Visual Facebook Landing Page
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Social Media

We’re happy to announce our new post which appeared on Noupe this past week.  This screencast tutorial, How to Design and Program a Facebook Landing Page, allows you to follow Jonathan step-by-step as he shows you how to make your organization stand out from the crowd by putting a unique face on your Facebook page.

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6 Tips to Enhance Your Facebook Page With Photos

Facebook Logo
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Social Media

We’ve been very fortunate at JG Visual over the past few months to write for some of our favorite online news sources, including Mashable and Business Insider.  We’re really excited to add a recent post on Social Media Examiner to the list.  This article, entitled 6 Tips to Enhance Your Facebook Page with Photos, is aimed at helping organizations utilize photos to represent themselves effectively on Facebook.  You can read an excerpt from David’s article below and can find the whole article by clicking the link at the end of this post.

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How Schools Can Use Facebook to Build an Online Community

Hand Drawn Facebook Icon
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Social Media

We’re very excited to have another post on Mashable this past week.  David’s article, entitled How Schools Can Use Facebook to Build an Online Community, details various ways that schools can utilize the popular social network to connect with members of the communities that they serve.  For the article, David drew on his years of teaching Kindergarten and his belief that technology must play an integral role in furthering the effectiveness of our schools.  You can read an excerpt from David’s article below and can read the article in its entirety by clicking the link below. READ MORE >>

Information You Shouldn’t Share on Facebook

Facebook Icon
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Social Media

There’s no denying the popularity of Facebook.  And while there are certainly privacy concerns that arise from using Facebook, it can be a great way for people to stay in touch and for organizations to connect with their communities.

However, it seems more and more, people are (over)sharing details of their lives on Facebook.  At times, sharing too much information can be dangerous.  At other times, it can simply be annoying.  Here are some pieces of information that you should consider avoiding when sharing details of your life via Facebook. READ MORE >>

HOW TO: Design & Program a Facebook Landing Page for Your Business

JG Visual Facebook Landing Page
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Social Media

We are incredibly excited for JG Visual’s own Jonathan Goldford.  Technology blog Mashable just published Jonathan’s article HOW TO: Design & Program a Facebook Landing Page for Your Business.  To put our excitement into perspective, Mashable is ranked the 3rd most popular blog in the world by Technorati and was listed as one of the best blogs of 2009 by Time Magazine.  We’re very proud of Jonathan’s hard work on this article and hope it is very helpful to those looking to design or program a custom Facebook landing page.  You can read an excerpt from Jonathan’s article below and can find the full article by clicking the link below. READ MORE >>