You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only, you’re not totally sure how to go about doing it.
Does this describe your situation? Yes? You’re in good company. It’s a pretty common place to be.
Unfortunately, writing blog content is only half the battle. To get the blog traffic you deserve, you need to invest some time in promoting your posts—both new and old.
Now, the whole point of your blog is to get interested people even more interested in your nonprofit. If people aren’t reading your blog, it’s not serving its purpose. This is where post promotion comes in. It’s easy to fall into a routine when it comes to marketing your blog. But, if that routine isn’t getting people there, it’s time for change.
We’ve put together a list of ways you can promote your blog posts and drive traffic to your website. Some are pretty common, others not as much. Take a look. It’s really all about figuring out what works for you. Find out where your supporters and potential supporters are hanging out online and focus your energy there.
Your blog is a great way to keep people on your website longer. And, the longer they’re on your website, the more they’re going to learn about your nonprofit. Engaging and educating visitors can go a long way in turning them into loyal donors and supporters. Here are a couple of ways you can promote blog posts on your website.
Put recent posts on your homepage
A lot of people will find you through your blog, but not everyone. Some people may search for you by name and land directly on your homepage. Promoting recent blog posts on your homepage could entice them to delve a little deeper into their exploration of what your nonprofit is all about.
Link to posts in your content
Linking to blog posts throughout your site content (assuming it’s actually relevant information) is a great way to get people reading more of your posts. You can link to individual blog posts in your page content or even within other blog posts.
Social media is often the go-to for content promotion, and for good reason. It’s a great way to engage not only your community of followers, but people you wouldn’t have otherwise run across as well. Here are a few ways you can better market your blog posts on social media.
Let people know you wrote about them
Seems pretty logical, right? So many bloggers don’t do this though, which is a huge missed opportunity.
If you mention any organizations or individuals in your blog posts, notify them once the post goes live. You can mention them in a tweet, tag them in a Facebook post or even send them a direct message letting them know you referenced them in your latest post. They’ll appreciate the free publicity, and just may share it in thanks.
Create compelling snippets to share
Sometimes—well, most of the time—it takes more than just the blog post title and a link to get people to click on your tweet or post. Spend some time coming up with engaging teaser copy and compelling images or graphics to include. Posts with images are more likely to get clicks and drive more traffic to your blog.
Share with groups you’re a part of
Take advantage of any social media groups your nonprofit belongs to by sharing relevant content from your blog. These people are like-minded individuals and will probably be interested in what you have to share. Just make sure you’re actively participating in these groups. There’s nothing worse than the guy who only pops in to self-promote.
Use hashtags to expand your reach
Hashtags are a great way to get your content in front of new eyes—that are interested in what you have to say—on platforms like Twitter and Instagram. There are a ton of popular hashtag resources to help you choose the most relevant ones for your content.
Your email lists are gold. They’re full of people who are already interested in your nonprofit. Take advantage by sending them blog content. We’ve got a few ideas for how you can do this effectively.
Send out an email blast promoting new blog posts
Give people the option of subscribing to your blog. This way, every time there’s a new post, they’ll receive an email alerting them to the new content.
Tease blog content in your newsletter
Send out a monthly round up of your blog content. You’ll hit people who are interested in your nonprofit, but not necessarily on your website all that often. Instead of including entire blog posts, include a one or two sentence teaser and link visitors to the post for more. This is a great way to get them back on your website.
Take full advantage of your email marketing campaigns
Say you have your annual fall fundraiser coming up and you’re being super-efficient by using marketing automation to get an email campaign rolling. These emails are a great opportunity to share new and old blog content. You can use relevant blog content highlighting the event in previous years to pique their interest and drive them to RSVP for your fundraiser.
Your nonprofit’s blog exists not only to get people on your website, but to help you reach your marketing goals. There are tons of ways to catch people’s interest and drive traffic. This is by no means an exhaustive list. It is, however, a list of ways we’ve found to be effective. Hopefully, it gives you some ideas for promoting your blog.
What is your nonprofit doing to drive traffic to your blog? What post promotion tactics have you found to be most effective? We’d love to hear from you in the comments.