Your first question may be: what is an infographic? An infographic is a visual image such as a chart or diagram used to represent information or data. Infographics use visuals to connect bits of data and strings of text in a meaningful way. The real magic of infographics is they repackage dense or intimidating information in a way that’s easy to follow and fun to look at.
So how can you, as a nonprofit, use infographics in a meaningful way? Here are a few strategies.
1. Explain the Problem You’re Solving
As a nonprofit organization, you are a problem solver. But in order to get website visitors to want to get involved in solving the problem, you first have to get them to understand it.
A great use of infographics is to explain complex situations to an otherwise unfamiliar audience. Take a look at Amnesty International’s infographic for example. It connects a collection of statistics that together explain issues of human trafficking and immigration rights at the US Southwest border.
2. Compel Your Visitors to Take Action
You can take the utility of your infographic a step further by using it to compel viewers to engage with your mission. Take Save the Children’s infographic about the war in Syria’s impact on children. After explaining the problem at hand, they encourage viewers to sign their petition or donate.
3. Describe Your Nonprofit’s Impact
Showing that your nonprofit has a direct impact in the community can be a great way to compel visitors to get involved.
The Global Health Corps is a nonprofit that pairs fellows with organizations that require new thinking and innovative solutions to build health equity. They have a few infographics placed directly into their site to explain different facets of their organization. Here is one that helps position the nonprofit in their field and explains the impact of their work in the communities they serve.
4. Share Achievements or Progress
Another great use of infographics is to share your accomplishments and progress towards organizational goals. The Ford Foundation uses a simple chart infographic to show the thousands of dollars raised towards their various grants. Viewers can stay updated on the foundation’s achievements and learn what initiatives may need more help.
5. Break Down Your Financials
It is very important that your financial information can be easily understood. Because financial number-crunching can become very overwhelming, infographics are a great way to share your financials with website visitors. The Global Fund for Women uses pie charts to show how their expenses are spent and the ways that they gain revenue.
Building Your Infographic
Hopefully, you now have some ideas for how your nonprofit can use infographics on your site. Find where you are struggling to get information across and chances are a few visuals will help. A picture may be worth a thousand words, but infographics can be worth even more.
If you don’t have a designer at your disposal, here’s an article that may be helpful: 5 Tools for Creating Your Own Infographics.
Have you seen any cool nonprofit inforgraphics lately? Please share links to them in the comments below.
Image courtesy of Tom Brown