types of web content chapter

Types of Web Content for Every Nonprofit Site

Gathering up content for your new site is more than just a bunch of text. Aside from the words on your pages, there are many different types of web content that you can share on your website to help motivate, educate and inspire.

What to Put on Your Website

Need some website content ideas? Start gathering types of content that you can re-purpose and reformat within your site. Newer nonprofits might not have as much to work with at first, but this list can help you identify priorities for future content marketing efforts.

  • High quality photos
  • Short videos
  • Audio clips
  • Research reports and case studies
  • Media coverage and press releases
  • PDF guides and eBooks
  • Endorsements or testimonials
  • Partner or sponsor profiles

  • Volunteer, donor or participant stories
  • Infographics
  • Slideshows/presentations
  • Annual reports and newsletters
  • Financial statements
  • Contact information
  • Board, staff and volunteer bios

Organizing Website Content

Wrangle all of your potential web content files with sensible file names. Then go a step further and organize by topic areas. You could even organize photos and other multimedia by specific page names or website sections at this stage. As you fill each page, this process will make it easier for you to naturally include, pull from, and link to relevant content.

If you have an existing website, you should also start pulling content out of your pages and into a single document to prepare for a fresh look and editing. A Microsoft Word or Google Document works just fine!

There’s a good chance that your new site structure won’t be exactly the same, so start thinking about the content that’s orphaned and needs a new home as well as the new pages that are a completely blank slate.

Once you’ve gathered your different types of web content, it’s time to start planning each page for maximum impact.


This page is Chapter 3 in our Beginner’s Guide to Nonprofit Website Content.