This structure works well for:
- Simpler nonprofits that don’t need a lot of complexity
- Organizations with just a few key programs or services
- Nonprofits that are experimenting with what programs or services they offer (and may be adding or removing programs regularly for the foreseeable future)
- Newer nonprofits that are still building out multiple ways for supporters to get involved (like volunteering or attending events)
When using this structure, be sure to:
- Avoid Dumping in Programs – Do your best to avoid overcrowding the “Our Programs” portion of the site. If you have more than five or so programs, it may be time to consider Structure #2 (Driven by Programs) or Structure #3 (Programs by Life Stage).
- Ensure Clear Program Page Names – Make sure your program page names are really clear to visitors unfamiliar with your programs. If the name of a program isn’t clear, it may be better to use a descriptive page title and save the full name of the individual program for content within the page.