Analytics

Time Managing a Nonprofit Website
Marketing Strategy

0

Time: The Unknown Cost of an Effective Web Presence

There are two types of cost when you’re talking about managing your organization’s web presence: financial costs and the cost of time.  Most organizations I talk to are very cautious about financial costs, but don’t spend nearly as much effort thinking about the time they need to invest to have an impactful web presence.  To…

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Website Data Nonprofits Should Track
Measurement

4

Website Data Most Nonprofits Should Be Tracking

Most nonprofits know they need to be using website data in some way.  But when it comes to actually putting it to good use, knowing how to avoid getting buried in the vast ocean of data you collect is crucial. In this post we’ll quickly highlight the role website data should play in your nonprofit. …

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Defining Nonprofit Website Success
Marketing Strategy

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Defining Website Success Before You Start Building

We’re very excited to have published our first article with the Nonprofit Technology Network (NTEN).  If you don’t know NTEN, check them out.  They have a lot of excellent resources for nonprofits. Our post, Defining Website Success Before You Start Building, focuses on helping you figure out if your website is actually helping your nonprofit….

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Advanced Segments in Google Analytics
Measurement

0

Using Advanced Segments in Google Analytics

Website data is cool.  As that sentence pretty clearly highlights, I may be a bit of a geek when it comes to website analytics.  But it’s pretty amazing to me that I can easily access objective data on how visitors are using our website. Now looking at the overall data showing information from every visitor…

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Great Nonprofit Website Foundations
Marketing Strategy

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The Foundations of a Great Nonprofit Website

Creating a great nonprofit website is not an easy thing to do.  It’s a time-intensive process filled with what can seem like a never-ending parade of details.  But these details matter.  A better website ultimately means your nonprofit is better able to serve your community and do more good in the communities you serve.

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Using the Landing Pages Report in Google Analytics
Measurement

110

Using the Landing Pages Report in Google Analytics

Google Analytics is a beast of a tool.  It’s so robust it can be tough to get a grasp of, especially if you don’t spend a lot of your day geeking out over website data.  As opening Google Analytics quickly reveals, there are a wide variety of reports available with the simple click of your…

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Google Analytics and Mobile Websites
Measurement

2

Using Google Analytics to See If You Need a Mobile Website

We get asked about mobile websites a lot.  And understandably so.  It seems like almost every day there’s another article on how the future of the web lies in mobile technology.  But designing a website that looks good on a mobile device is a pretty significant undertaking. Luckily there are a few simple reports in…

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Page Reach on Facebook Insights
Social Media

0

Page Reach on Facebook: Who’s Seeing Your Content?

If you run a Facebook Page, I’m sure you’ve heard at some point you shouldn’t simply count your Likes.  While a few weeks ago we defended the Facebook Like, this is undeniably true.  There’s a lot more to social media success than the number of people that have clicked that little blue button situated atop…

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Turtle on Computer
Measurement

4

How Fast is Your Website? Some Tools to Get Answers

Site speed is very important to users.  So much so that studies have shown that 40% of users will abandon a website if it takes more than three seconds to load.  For many business owners, it’s very difficult to determine whether your website is loading quickly.  First of all, how do we determine how long…

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