google

Nonprofit Google Plus Design
Social Media

2

How to Customize Your Nonprofit’s Google+ Page Design

Google+ may seem like a less obvious social media choice, with Facebook in the forefront of social media platforms. They are certainly pretty similar, each prominently featuring “walls” where users are able to post comments, links and photos. Should you use both? No doubt there is substantial time and effort that goes into managing another…

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Channels Report in Google Analytics
Measurement

0

Using the Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…

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Nonprofit Website Analytics Measure What Matters
Measurement

0

5 Fundraising Metrics Worth Monitoring in Google Analytics

We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog.  The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts.  It then dives into five specific metrics you should measure using…

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Annotate Google Analytics
Measurement

4

How to Annotate Your Google Analytics

Remembering things is hard.  We’ve all likely scribbled something we felt was important on the side of our hand at some point in the not-too-distant past. Well it turns out, when it comes to remembering important events in Google Analytics, there’s a better way than tattooing your hands.  You can make notes (called “annotations”) directly…

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Advanced Segments in Google Analytics
Measurement

0

Using Advanced Segments in Google Analytics

Website data is cool.  As that sentence pretty clearly highlights, I may be a bit of a geek when it comes to website analytics.  But it’s pretty amazing to me that I can easily access objective data on how visitors are using our website. Now looking at the overall data showing information from every visitor…

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Using the Landing Pages Report in Google Analytics
Measurement

104

Using the Landing Pages Report in Google Analytics

Google Analytics is a beast of a tool.  It’s so robust it can be tough to get a grasp of, especially if you don’t spend a lot of your day geeking out over website data.  As opening Google Analytics quickly reveals, there are a wide variety of reports available with the simple click of your…

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Google Grants
Online Resources

0

Google Grants – Targeted Ads for Nonprofits

Marketing dollars can be tough to come by in many nonprofits.  But what if there was a way to get a $10,000 donation earmarked for advertising sent to your nonprofit each month?  And furthermore, what if you could find a way to use that money to only display ads to people that were somehow predisposed…

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