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Man Considering Nonprofit Marketing Failure
Marketing Strategy

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Why Your Nonprofit’s Online Marketing Fails

In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…

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Effective Nonprofit Website
Usability

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Characteristics of a Truly Effective Nonprofit Website

Your website is a tool.  It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.

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Nonprofit Website Structure
Usability

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3 Tips for Your Nonprofit’s Website Structure

It’s easy to lose yourself in the excitement of designing your nonprofit’s new website. What’s it going to look like? What cool features should I include? Thinking about the more mundane things like the site’s structure and overall usability are easy to glaze over in favor of focusing on the more “fun” parts.

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Nonprofit Website Structure Card Sorting
Usability

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Improve Your Nonprofit’s Website Structure with Card Sorting

Your nonprofit has decided to take on the task of creating a new website. One important question to consider before diving too deep into your redesign is: how will your content be organized? Being immersed in your organization’s inner-workings, you and your colleagues likely have an idea of how your content should be organized. While…

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Nonprofit Website Myths
Marketing Strategy

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5 Common Nonprofit Website Myths Worth Debunking

Creating a website for your nonprofit can be complicated.  There are a ton of decisions to be made throughout the entire process.  As with any decisions, you’ll be making them based on some preconceived notions. When it comes to nonprofit websites, there are a few common myths I hear all the time.  I hear them…

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Nonprofit Mobile Website Navigation
Usability

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Nonprofit Mobile Website Navigation: Tips and Best Practices

This post is the second in our series on Nonprofit Website Navigation.  For the first post, check out Nonprofit Website Navigation: Tips and Best Practices. We discussed in Part 1 the importance of taking the time to thoughtfully craft your website’s navigation. But, what will this same navigation look like on a mobile version of…

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