In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…
You’ve got a fantastic website. You’re producing blog content on a regular basis. You’re doing great work and making an impact. But, you’re not getting the support you think you should be, and you have no idea why.
Your website is a tool. It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.
It’s easy to lose yourself in the excitement of designing your nonprofit’s new website. What’s it going to look like? What cool features should I include? Thinking about the more mundane things like the site’s structure and overall usability are easy to glaze over in favor of focusing on the more “fun” parts.
As a nonprofit, donations are likely your lifeblood. They’re pivotal to your continuing to do good work. So I’m going to go out on a limb here and say, creating donation forms that people will actually finish filling out is probably pretty important to you.
Is your nonprofit’s website feeling a bit tired? Maybe you need a refresh, but don’t have the budget or time for a full-blown redesign. Fear not! You might be surprised to learn that finessing a few little things here and there can have a big impact on the overall look and feel of your website.
With mobile device usage at an all-time high (and continuing to climb), having a responsive website is more important than ever. A responsive site makes for much better user experience across a variety of devices, meaning visitors will stay on your site longer no matter how they’re accessing it, and hopefully turn visits into conversions.
Responsive Design. No doubt you’ve heard the phrase before. “Responsive Design” refers to a design and development technique in which the layout of the website is fluid, and is coded to adjust based on the screen-size it is being viewed on.
Most people feel great when they launch a new website. And that makes total sense. Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that. Your vision is finally a reality, up on the web for the world to see. While launching…