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Man Considering Nonprofit Marketing Failure
Marketing Strategy

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Why Your Nonprofit’s Online Marketing Fails

In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…

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Effective Nonprofit Website
Usability

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Characteristics of a Truly Effective Nonprofit Website

Your website is a tool.  It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.

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Nonprofit Website Structure
Usability

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3 Tips for Your Nonprofit’s Website Structure

It’s easy to lose yourself in the excitement of designing your nonprofit’s new website. What’s it going to look like? What cool features should I include? Thinking about the more mundane things like the site’s structure and overall usability are easy to glaze over in favor of focusing on the more “fun” parts.

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Donation Form
Usability

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3 Tips for a More Effective Donation Form

As a nonprofit, donations are likely your lifeblood. They’re pivotal to your continuing to do good work. So I’m going to go out on a limb here and say, creating donation forms that people will actually finish filling out is probably pretty important to you.

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Responsive Nonprofit Websites
Web Design

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10 Well-Designed Responsive Nonprofit Websites

With mobile device usage at an all-time high (and continuing to climb), having a responsive website is more important than ever. A responsive site makes for much better user experience across a variety of devices, meaning visitors will stay on your site longer no matter how they’re accessing it, and hopefully turn visits into conversions.

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Usability Testing
Usability

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How to Test the Usability of Your Nonprofit Website

Most people feel great when they launch a new website.  And that makes total sense.  Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that.  Your vision is finally a reality, up on the web for the world to see. While launching…

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