happy woman optimizing her nonprofit website for the new year

Nonprofit Website Project Prep Kit

Take the stress out of your website project. Use this comprehensive guide to help you plan your nonprofit’s website project, find your perfect partner and launch a site you’re proud to share with the world.

Use this Website Prep Kit to explore…

A Foundational Model for the Best Nonprofit Websites

Start by watching this short video that walks through the common characteristics the best nonprofit websites share.

Getting Ready for Your Project

Preparation is key. Discover how to use your time most effectively to set your project up for success.

Questions you may be asking…

There are three primary approaches most nonprofits take when building a new website:

  1. Custom Website – Essentially building a website from scratch. Some developers may start with a template to save time and money, but this is the most high-touch approach, which will also be the most expensive.
  2. DIY Website Builder – Think Squarespace or Wix here. With these tools, you’re responsible for building and launching your new site. This approach is the least expensive, and can be a good fit for a nonprofit with simple needs that’s just starting out.
  3. Nonprofit Website Platform – Basically a combination of the custom and DIY approaches. These tools are often built specifically for nonprofits and based on templates. So they’re less customizable than a custom site, but often a lot less expensive as a result.

Choosing the right approach will come down to your nonprofit’s needs and what your visitors are looking for in a website.

The short answer is no. In fact, writing a lengthy, technical RFP is often a pretty big waste of time.

But creating a simple RFP or website brief can help you clarify your needs and ultimately find the right partner.

Here’s a simple nonprofit website RFP template specifically designed for mid-sized nonprofits. The idea is you can spend time on the pieces that’ll help you find the perfect partner for your project (and avoid the most common issues that pop up in RFPs).

You definitely can. And for some organizations, it can work really well. Especially if you have a volunteer or board member with a background in nonprofit marketing.

To help avoid issues, we recommend asking whoever is donating their time these questions:

  • Are you worried about having enough time to complete the project alongside your full-time job or other commitments?
  • What happens down the road if you decide to no longer volunteer with us?
  • How much experience do you have building websites for nonprofits? Any examples we can see to get a sense of what the new site could look like in action?
  • What happens if we have questions or need support after the site launches?

Getting clear on expectations from the outset can help you avoid being left with a half-finished website down the road.

Finding the Right Partner

Picking the wrong partner will waste a lot of time and money. Instead of leaving this process to chance, borrow what’s worked for hundreds of other nonprofits.

The Nonprofit Website Matchmaker

Ask each company these questions. Score their answers. And find that perfect partner. (No email required)

Breaking Ground on Your Website Project

So you’ve found that perfect partner and are ready to get into the fun stuff?! Congrats!! Below are some of our most popular resources about building and launching your ideal website.

Borrow What’s Working for Other Nonprofits

Your website should make your life easier. It should engage your visitors and be easy for you to edit whenever you’d like (without writing code).

Set up a time to discuss your website needs with our team. We’re happy to share what’s working for nonprofits just like you.

Talk to a Nonprofit Website Expert

Reach out with any questions you have about planning your website project. We’re happy to share what we’ve seen work for other nonprofits just like you.