happy woman optimizing her nonprofit website for the new year

Nonprofit Website Project Prep Kit

Take the stress out of your website project. Use this comprehensive guide to help you plan your nonprofit’s website project, find your perfect partner and launch a site you’re proud to share with the world.

Use this Website Prep Kit to explore…

The Three Most Common Approaches to Building a Nonprofit Website

Discover the three most common approaches nonprofits take when building a new website. And determine which is right for your project.

Think Squarespace or Wix here. With these tools, you’re responsible for building and launching your new site. This approach is typically a subscription and generally the least expensive, which can be a good fit for a nonprofit with simpler needs that’s just starting out.

Essentially building a website from scratch, typically using an agency or freelancer. This is the most flexible approach, which will also generally mean it’ll be the most expensive and take the longest.

Website software built specifically for nonprofits. Typically they include features and designs built solely for nonprofits, as well as integrations with many of the most popular third-party tools nonprofits use. Often includes a smaller upfront fee and ongoing subscription.

Budgeting for Your Website Project

Prepare for both initial and ongoing costs to create a comprehensive budget that fits your nonprofit’s needs.


calculate website maintenance costs

The Ongoing Costs of Maintaining a Nonprofit Website

Discover how much your nonprofit’s website should cost on an ongoing basis so you can budget effectively from the outset.


Launch Your New Nonprofit Website on Time and Under Budget [VIDEO]

Don’t let delays and surprise costs derail your website project. Find 12 tips to launch your new nonprofit website on time and under budget.


Lowering the Cost of a Nonprofit Website Redesign When Money is Tight

Are you putting your nonprofit website redesign plans on hold because of budget cuts? Learn where to lower costs so that you can keep moving forward.


Questions you may be asking…

Website prices will be all over the place. But typically, price is driven by a few key factors:

  • Do you need a fully custom website designed from scratch?
  • Can you use existing tools to get the features you need? Or are you building complex, custom features?
  • How much work will you tackle? And how much would you like your partner to handle?

If you haven’t already, it’ll be helpful to start by watching the Three Most Common Approaches to Building a Nonprofit Website video above. That’ll help you compare the different options and get an idea of how much each may cost.

You definitely can. And for some organizations, it can work really well. Especially if you have a volunteer or board member with a background in nonprofit marketing.

To help avoid issues, we recommend asking whoever is donating their time these questions:

  • Are you worried about having enough time to complete the project alongside your full-time job or other commitments?
  • What happens down the road if you decide to no longer volunteer with us?
  • How much experience do you have building websites for nonprofits? Any examples we can see to get a sense of what the new site could look like in action?
  • What happens if we have questions or need support after the site launches?

Getting clear on expectations from the outset can help you avoid being left with a half-finished website down the road.

Finding the Perfect Partner

Picking the wrong partner will waste a lot of time and money. Instead of leaving this process to chance, borrow what’s worked for hundreds of other nonprofits.


Nonprofit Website RFP Template and Planner Worksheet

Nonprofit Website RFP Template

Creating an amazing nonprofit website RFP doesn’t need to be painful or take forever. Here’s a step-by-step process and template to make it a whole lot easier.


Choosing a Website Partner: 11 Key Questions to Consider

Use these 11 key questions and find that perfect partner to help bring your nonprofit’s new website to life.


Download The Nonprofit Website Matchmaker

Picking the right partner for your website project can be daunting. But it’s a whole lot easier if you have a simple way to rank your options.


Avoiding Common Project Delays

Preparation is key to launching on time. Discover how to use your capacity most effectively and set your project up for success.


Start Simple & Speed Up the Nonprofit Website Development Process

Can a phased approach to nonprofit web design work for you? Discover why & how some organizations streamline the website development process when time is tight.


Preparing for a website project request for information stamp

Preparing for a Website Project? Get These Technical Accounts in Order

If you’re preparing for a website project, get these technical accounts in order from the outset to avoid delaying your launch down the road.


website timeline for nonprofit websites

Website Timeline: How to Launch a New Website in 8 Weeks

It’s possible to launch a great nonprofit website in 8 weeks. Here’s the website timeline to make it happen.


Breaking Ground on Your Website Project

So you’ve found that perfect partner and are ready to get into the fun stuff?! Congrats!! Below are some of our most popular resources about building and launching your ideal website.


Beginner's Guide to Nonprofit Website Content

The Beginner’s Guide to Nonprofit Website Content

Great website content is a key piece of turning visitors into active supporters of your cause. Learn what to include on your most important pages.


Common Website Structures

Common Website Structures for Nonprofits

Wondering which pages your website needs and how they should be organized? Learn best practices and explore website structures that have worked for hundreds of nonprofits.


Person with disability browsing accessible content on the internet

Accessible Content: 7 Tips for Inclusive Web Pages [Checklist]

Discover easy, no-code tips for making your website accessible and welcoming for all of your visitors.


Talk to a Nonprofit Website Expert

Reach out with any questions you have about planning your website project. We’re happy to share what we’ve seen work for other nonprofits just like you.