While it would be nice if one web design company were the obvious choice, that might not be the case. Talking to many nonprofits over the years, we’ve learned that it can help to create a process that compares apples-to-apples as much as possible. It also helps to build internal buy-in by requesting and managing input before you make a final commitment.
If you’re looking for a decision-making process to use to select that perfect partner for your project, here’s what we recommend.
Create a list of potential web design companies and make an initial cut to reduce your options down to 3-5 based on your first impressions.
Set up a phone call or demo with each company so you can get to know them beyond their marketing material.
Download and fill out our ranking tool to give each company a ranking based on your priorities and goals.
Ask companies for additional information if need be. Try to talk to them directly so you can get a better sense of what they’d be like to work with.
Reflect on the goals for your website and consider the approach that puts you on the path to where you want to be in the next 1-3 years.
Discuss the remaining front-runner(s) with your organization’s key decision makers.
Get any final approval you need and notify companies that you’ve made a choice.
Go With Your Gut
If you get through your decision-making process and are still hopelessly stuck between two options, we tell people to go with their gut feeling. After all, it’s not like you haven’t done your homework! We know it can feel really daunting to be in this position, but it likely means you have two great options on the table.
Think back to questions about company fit and what it would be like to work with each company on your short list. Pick the one that you trust and makes you feel confident.
Ready to Choose?
Selecting a web design company can be overwhelming, but finding the right partner can make all the difference when it comes to reaching your goals. We hope this guide and the assessment tool get you where you want to go. As you get started, here are a few additional guides that can be helpful resources.