Nonprofit Marketing Blog

Usability

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How to Test Website Accessibility on Your Nonprofit Site

Working toward a more accessible website means working toward improving the experience of every visitor to your nonprofit’s website. But, before diving into making changes to your nonprofit’s site, it’s helpful to test website accessibility to see what changes are necessary and have the potential to make the biggest impact. You might be surprised by what you find.

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Marketing Strategy

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How to Encourage Recurring Gifts Online: 4 Actionable Tips

Whether you’re a professional at an animal shelter, a food bank, a school, or another organization, recurring donations relieve some of the stress that comes with securing enough funds each month for your nonprofit, which allows you to continue striving toward your cause. Considering that 11.56% of total fundraising came from recurring giving last year, this is not an opportunity nonprofits should overlook.

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