Nonprofit Marketing Blog

Rethinking Awareness Campaigns to Magnify Your Reach
Marketing Strategy

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Rethinking Awareness Campaigns to Magnify Your Reach [INFOGRAPHIC]

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that lead to more supporters in the long run.

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People Using Twitter on a Couch with Emoticons
Social Media

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Twitter for Advocacy: How to Shape Your Strategy

As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel and its strengths.

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Free Marketing Tools for Nonprofits
Online Resources

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18 Free Marketing Tools for Nonprofits

Nonprofits love free or discounted services. And what if I told you that there are free solutions for a variety of common nonprofit marketing projects—from graphics and photos to fundraising to relationship management? You (and your budget) are really going to like these 18 free marketing tools for nonprofits.

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