Nonprofit Marketing Blog

Marketing Strategy

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How to Encourage Recurring Gifts Online: 4 Actionable Tips

Whether you’re a professional at an animal shelter, a food bank, a school, or another organization, recurring donations relieve some of the stress that comes with securing enough funds each month for your nonprofit, which allows you to continue striving toward your cause. Considering that 11.56% of total fundraising came from recurring giving last year, this is not an opportunity nonprofits should overlook.

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Search Engine Optimization

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Google Ads for Nonprofits: How to Manage an Ad Grant Account

Getting lost in your nonprofit’s Google Ads account? Not sure what changes to make or how to get your numbers up? Just getting started and stressing over how to maintain things over time? Google Ads for nonprofits have a somewhat steep learning curve. Once you understand how the ads, keywords and landing pages work together in your account, monthly maintenance can feel a lot less overwhelming.

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