Nonprofit Marketing Blog

Social Media

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Hot Tips for Summer Social Media Marketing Campaigns

Even if your organization doesn’t have a distinct summer season—like those serving youth or offering outdoor programs—that doesn’t necessarily mean that your communications plan for summer months should go unchanged. In many ways, it’s the perfect time to try to grab some attention, especially with well-crafted social media marketing campaigns.

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Search Engine Optimization

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How to Build Website Authority and Trust With Search Engines (and Donors, Too)

We recently wrote about the role of a website in creating a sense of nonprofit credibility with your donors and a wider audience. But there’s another part to the credibility equation that’s all about establishing trust with a less human crowd: search engines. If you want to strengthen your organization’s reputation and attract new supporters to your cause, you have to know how to build website authority with your top frenemy, Google.

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Web Content

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Nonprofit Credibility: Does Your Website Help or Hurt?

Do you look at other nonprofit websites and think yours pales in comparison? Once that seed of doubt is planted, you’ll inevitably arrive at an alarming thought, “Is our website hurting the way that people look at us?” No one wants to put their nonprofit credibility on the line, especially when they’re already working hard for the mission.

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Marketing Strategy

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Create Donor Personas That Improve Your Fundraising [TEMPLATE]

We are huge fans of donor personas. We’ve seen the effect they can have on donor communications and the fundraising boost that comes from getting to know your donors better. Many organizations find personas helpful in improving their overall donor flow, including things like making better calls to action, creating content that engages donors and that reaches them through the right channels.

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Marketing Strategy

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7 Ways to Empower Nonprofit Marketing Staff

Nonprofit marketing isn’t a seasonal job, especially in a virtual world that never sleeps. At the same time, you can’t go-go-go all year round without the culture and care in place to keep nonprofit marketing staff feeling supported and ready for action. Sooner or later, when you’re stretched too thin, you stop being able to get the important things done well.

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