When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that! (more…)
Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are good fits for your nonprofit. (more…)
Snapchat may seem like an odd platform for marketing. The popular mobile app allows users to take and send ten-second photo and video messages, which then disappear forever after being viewed.
The whole disappearing act might worry some marketers, but a great Snapchat marketing strategy is a must-have for anyone targeting a young demographic. (more…)
Brainstorming, outlining, drafting, optimizing, editing. Writing a blog can be an intensive, time-consuming process. By the time you’re done, you should (rightfully) feel relieved and accomplished. But before you take that victory lap, there are some important, last-minute things to check off before you publish your post. (more…)
Keeping content at the forefront of your website project should be the rule rather than the exception. Content strategy isn’t just a lift-and-shift, copy and paste job from the old site to the new one. If the entire site is getting a face lift, the words on the website should get just as much attention – if not more. (more…)