Websites are full of confusing acronyms that are not always well defined in industry articles or tutorials. The technological geniuses out there aren’t shy about letting you know all of the various bells and whistles in the digital world. But it definitely helps if you know what the heck they’re talking about when they start throwing around marketing acronyms. (more…)
When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that! (more…)
Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are good fits for your nonprofit. (more…)
Snapchat may seem like an odd platform for marketing. The popular mobile app allows users to take and send ten-second photo and video messages, which then disappear forever after being viewed.
The whole disappearing act might worry some marketers, but a great Snapchat marketing strategy is a must-have for anyone targeting a young demographic. (more…)