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how to get sponsors for events
Marketing Strategy

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How to Get Sponsors for Events with Better Marketing

Let’s face it, events are expensive. Event sponsorships are one way to offset the cost, keeping ticket prices down (or even free!) and funneling more event revenue directly to your nonprofit’s programs and operations. If you’re wondering how to get sponsors for events, it’s time to tap into your marketing skills to effectively identify and motivate potential business supporters. (more…)

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How to Promote Blog Posts
Web Content

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How to Promote Blog Posts for Nonprofits

The phrase “build it and they will come” does not apply to blog posts. I realize that could be a pretty frustrating revelation for those without ample free time to churn out awesome blog content and strategize the best way to promote each individual post. But, if you want people to see what you’ve written, you’ll need to also actively send them to your nonprofit’s blog from a variety of other places. In this post, we’ll break down how to promote blog posts on all of your marketing channels. (more…)

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MailChimp Master List Nonprofit Emails
Email Marketing

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How to Organize Your Emails With a MailChimp Master List

As you build your nonprofit’s email list, you’ll want to have a strategy for segmenting your subscribers along the way. Dividing your contacts based on the audience and their interests makes it easier to send them relevant information and requests. We think MailChimp is one of the best email marketing services for nonprofits, so this post will explain best practices for organizing your emails using a MailChimp master list. (more…)

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Cause Marketing
Marketing Strategy

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Cause Marketing for Nonprofits: Partnering with For-Profit Businesses

Nonprofits and for-profit businesses usually have vastly different end goals. But what if that didn’t have to be the case? What if you could work together to make an even bigger difference in your cause and move even closer to your mission than you’d be able to on your own? When the partnership is right, cause marketing can be mutually beneficial to nonprofits and for-profits, enabling each to widen its audience and attract new and stronger supporters. (more…)

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types of stories for new nonprofits
Web Content

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10 Types of Stories For Nonprofits Just Starting Out

It might not feel like it, but starting out as a new nonprofit does have some advantages, even when it comes to storytelling. While you probably can’t tell the types of stories that a more established organization can, like those about the impact you’ve had in the community, there are inspiring tales to be told that are best captured in your early days. (more…)

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Facebook Fundraising
Social Media

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Facebook Fundraising: Prepping Your Fundraiser Kit

Meet your supporters where they are — the age-old nonprofit communications adage that stands the test of time. And your supporters are most likely on Facebook. Facebook fundraising allows you to recruit your more gung-ho supporters to raise money for a great cause on a platform where they’re already spending their time. (more…)

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