Nonprofit Marketing Blog

8 Nonprofit Website Myths
Marketing Strategy

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8 Nonprofit Website Myths to Help Your Boss and Board Overcome

Cost? Time? Other priorities? When you’re ready to advocate for a new website, it should be pretty easy to anticipate a few of the questions and concerns that you’ll hear from your executive director and board of directors. However, communications staff also encounter some persistent website myths and misconceptions that are tough to debunk in the moment, especially when they come from your organization’s top decision makers. (more…)

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Case Stories: How to Create and Use Them in Nonprofit Marketing
Web Content

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Case Stories: How to Create and Use Them in Nonprofit Marketing

You’ve probably heard that storytelling is a critical part of demonstrating your nonprofit’s impact and strengthening confidence in your mission. But even a great story might not give your supporters the full picture of what you’re trying to achieve or have already accomplished. Eliminate the guesswork by creating and using case stories, which combine one powerful story with data to demonstrate your larger impact on a community. (more…)

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Year-End Fundraising
Marketing Strategy

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Year-End Fundraising: Create Your Plan Now

You’ve probably noticed that nice boost in donations during the months of November and December in past years, as supporters assess their finances, get in the holiday giving spirit and squeeze in tax-deductible donations before the end of the year. But what if you could see that number spike up even further? Get strategic with a year-end fundraising campaign that sets attainable goals and follows a detailed plan in order to increase your nonprofit’s fundraising success. (more…)

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