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Content Rules for Websites
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5 Content Rules to Follow for Effective Nonprofit Websites

Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and…

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how to use memes on your nonprofit blog
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How to Use Memes on Your Nonprofit Blog

If you’ve spent more than an hour on the Internet in your lifetime, there’s a good chance you’ve seen a meme. Those silly photos or illustrations with a short snippet of text, often dripping with sarcasm and littering your social media feeds – those are memes. Younger supporters love them, and they’ll add a touch…

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Consistency in Writing
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How to Achieve Consistency in Writing

When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that!

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A 7-Point Blog Post Checklist Before You Publish

Brainstorming, outlining, drafting, optimizing, editing. Writing a blog can be an intensive, time-consuming process. By the time you’re done, you should (rightfully) feel relieved and accomplished. But before you take that victory lap, there are some important, last-minute things to check off before you publish your post.

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5 Content Questions to Ask Before a Website Redesign

Keeping content at the forefront of your website project should be the rule rather than the exception. Content strategy isn’t just a lift-and-shift, copy and paste job from the old site to the new one. If the entire site is getting a face lift, the words on the website should get just as much attention…

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How to Write an About Us Page for Your Nonprofit

About Us pages have a tendency to stump people. It’s the equivalent of the job interview question, “Tell me about yourself,” and seems to elicit the same amount of dread. Talking or writing about yourself isn’t as easy as it sounds when you consider the task: where do I begin, what do I leave out, and…

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