We all know it’s important to accept online donations, but there’s a bit more to it than that. Online donation tools are meant to make the donation process as smooth and simple as possible. However, if that means sending donors off of your site, you may be losing out on dollars along the way.
When you’re creating a new website (or updating your nonprofit’s current site), focusing on how to build a sitemap should be one of your first priorities. But before you can actually organize any pages, it helps to know which pages you need to be organizing.
The saying “follow your nose” is about listening to your gut and instinct. The other interpretation, with a hat tip to cartoonish toucans and bloodhounds everywhere, is to literally go toward the direction of something you smell. So what does this have to do with website navigation? Well, a whole lot more than it may…
Your nonprofit’s website doesn’t exist for you alone. It’s promoting your organization, and the work you’re doing, in an effort to increase engagement with site visitors. The supporters and potential supporters you’re trying to reach are the real reason for its existence.
Your website is a tool. It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.
It’s easy to lose yourself in the excitement of designing your nonprofit’s new website. What’s it going to look like? What cool features should I include? Thinking about the more mundane things like the site’s structure and overall usability are easy to glaze over in favor of focusing on the more “fun” parts.
Your nonprofit has decided to take on the task of creating a new website. One important question to consider before diving too deep into your redesign is: how will your content be organized? Being immersed in your organization’s inner-workings, you and your colleagues likely have an idea of how your content should be organized. While…
As a nonprofit, donations are likely your lifeblood. They’re pivotal to your continuing to do good work. So I’m going to go out on a limb here and say, creating donation forms that people will actually finish filling out is probably pretty important to you.