When it comes to job descriptions, nonprofit staff members are all too familiar with the phrase “other duties as assigned.” And more often than not, someone that’s already juggling marketing odds and ends also finds themselves in charge of website maintenance.
Ever left a website after you couldn’t find what you were looking for? A great design or even well-written content doesn’t mean that visitors will be successful in finding information and understanding your cause. Making a user-friendly website is the first step to achieving your goals and helping your supporters take action.
You’ve finally given into the hype and decided to start a blog on your nonprofit website. But how do you know which blog features to include in your new blogging system? To make your new blog as easy to use as possible for both you and your readers, it’s important to take the time to…
This post was updated on March 13, 2018, to reflect a change in Stripe’s offerings to nonprofits. When it comes to accepting donations on your nonprofit website, there are a ton of options out there. Some of the biggest names include PayPal, Authorize.net and Stripe.
We all know it’s important to accept online donations, but there’s a bit more to it than that. Online donation tools are meant to make the donation process as smooth and simple as possible. However, if that means sending donors off of your site, you may be losing out on dollars along the way.
Writing content is one thing, but being able to logically organize it is another. Knowing how to structure your website is an essential part of the process.
When you’re creating a new website (or updating your nonprofit’s current site), focusing on how to build a sitemap should be one of your first priorities. But before you can actually organize any pages, it helps to know which pages you need to be organizing.
The saying “follow your nose” is about listening to your gut and instinct. The other interpretation, with a hat tip to cartoonish toucans and bloodhounds everywhere, is to literally go toward the direction of something you smell. So what does this have to do with website navigation? Well, a whole lot more than it may…
Your nonprofit’s website doesn’t exist for you alone. It’s promoting your organization, and the work you’re doing, in an effort to increase engagement with site visitors. The supporters and potential supporters you’re trying to reach are the real reason for its existence.
Your website is a tool. It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.