Search Engine Optimization

Use the Yoast SEO Plugin for More Traffic
Search Engine Optimization

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How to Use the Yoast SEO Plugin to Get More Traffic

Is your nonprofit’s website showing up in related searches about your organization and mission? Optimizing website content for search can increase your odds of appearing in the results pages of those searches you care most about. Search engine optimization (SEO) has the potential to increase traffic to your site from those already interested in or…

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Voice Search Optimization
Search Engine Optimization

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Voice Search Optimization for Nonprofits

We’ve all heard how popular voice search optimization is, but the logistics are murkier, and the data can be tough to come by. See, when smart speakers or digital assistants provide oral answers to voiced questions, they don’t lead to actual visits to your site. But if you’re looking for ways to naturally increase awareness…

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Building Links
Search Engine Optimization

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Building Links on Your Nonprofit Website

In the grand scheme of the web and its powers of interconnectivity, links are king. You want to link to relevant websites from your content, and you want relevant websites to link back to you. Having popular websites link to your site (building links) gives you a boost up in the eyes of search engines….

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Brainstorming Keywords for Nonprofits
Search Engine Optimization

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Brainstorming Keywords for Nonprofit Websites

Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are…

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