Knowing how to get returning visitors to your website is an essential part of building and sustaining awareness of your nonprofit. After all, it doesn’t do much good to capture someone’s interest for a single moment when you’re hoping that they get involved for the long run.
The best relationships include communication from both sides, right? And how can you really know your donors if you haven’t talked to them? Donor interviews help remove the mystery and create the basis of a plan to reach and convince more donors to give, while also keeping current donors around.
The traditional way of building a website means that you take a lot of time and money to create a site that you already plan to outgrow in a couple of years. But it doesn’t have to be this way. Getting more strategic about how you build a website can enable it to grow with…
Galas are virtual for the time being and you can’t promote a virtual gala in the same way that you’ve historically promoted your in-person event. There’s plenty of work to be done, but, thankfully, there are also things that you can stop doing for virtual gala promotion.
Your organization is established, and you know that you’re accomplishing great things. But you haven’t yet been able to establish a large following, and sometimes it can feel like you’re speaking into the void when you send an email or publish a blog post.
Volunteer recruitment is one of the main priorities of many nonprofits, but are you actively working to move those efforts forward? When was the last time you took steps to shake up your online volunteer recruitment? Nonprofit websites have the power to attract new and dedicated volunteers to your organization. But only if you take…
Your success as a nonprofit marketer is tied to how your organization views communications and sets goals for this area of work. An outdated marketing mindset holds the organization back and can leave you struggling to prove that your strategies are working to advance the mission.
Is there an awareness month, day or week that’s relevant to your cause? Joining the conversation through an awareness campaign can bring in new supporters that care about your cause. They may even be willing to share their passion with friends, family and social media followers.
How great is it when someone lands on your nonprofit’s website and makes a donation without you having to lift a finger? Who doesn’t want more of that?! The trick is figuring out what donors want from nonprofits and making sure that you offer it on your site when the timing is right.
Ready or not, the time has come to set your marketing and communication goals for 2021. But rather than give you a huge list of more things to do, let’s take a step back and consider how your communication strategy should evolve, not expand, after a wild year.