Transitioning to a major gifts fundraising model is an exciting way to accelerate your nonprofit’s growth and achieve your mission. But it can mean hitting the restart button on many of your organization’s standard processes, including marketing and communications.
Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer.
You’ve probably been advised a few (dozen) times to relate your work as a nonprofit marketer back to your larger goals as an organization. And for good reason — it’s timeless, tried-and-true advice! And marketing project management is useless without that key step.
Have you ever made a long To-Do list knowing that there’s no way you’ll cross it all off? Writing it out seems cathartic at first. You quickly complete a few tasks that you’re the most motivated to tackle. Others might sit on the list for a long time, perhaps in the hope that they’ll just…
Unlike the marketing you do to raise the public profile of your nonprofit, internal communications are all about engaging and educating colleagues within your organization. And even though the audience is different, many of the same principles and tools apply. Does this mean that nonprofit marketers should play a leading role?
There are likely a variety of ways for a new contact to discover and interact with your organization on their way to becoming a super supporter. Nonprofit marketing funnels help clarify those journeys, allowing you to focus on strategies that move them to complete your most important goals.
Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.
Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that…
Even if you don’t need your nonprofit’s website to sit on the Iron Throne and rule the seven kingdoms, it needs to be protected from known and unknown forces that can threaten its survival. Website management is a never-ending battle. What better place to turn for advice than Game of Thrones?