How great is it when someone lands on your nonprofit’s website and makes a donation without you having to lift a finger? Who doesn’t want more of that?! The trick is figuring out what donors want from nonprofits and making sure that you offer it on your site when the timing is right.
Ready or not, the time has come to set your marketing and communication goals for 2021. But rather than give you a huge list of more things to do, let’s take a step back and consider how your communication strategy should evolve, not expand, after a wild year.
No one comes into a website project thinking, “Gosh, I really hope I can drag this out over the next 18 months.” Most of the organizations we talk to are hoping to launch yesterday but don’t know how to build a website quickly without sacrificing things that are important to them.
Are you planning to market an upcoming event or campaign using a landing page on your nonprofit’s website? Sounds great! But don’t forget that you’ll also need a plan outlining how to promote your landing page to drive website traffic.
As more nonprofits look to engage their communities and supporters remotely, adding virtual volunteering to your organization’s list of ways to get involved means taking a close look at the technology that you’ll need to make it happen. And what better way to find a virtual volunteer than using your nonprofit’s website to promote and…
When it comes to Giving Tuesday matching donations, do you immediately think about trying to score the elusive Facebook match? As many organizations have discovered, putting all of your fundraising eggs (and marketing hype) in that basket is likely to end in disappointment. For Giving Tuesday 2020, offer your own matching gift challenge instead.
Whether you’re a professional at an animal shelter, a food bank, a school, or another organization, recurring donations relieve some of the stress that comes with securing enough funds each month for your nonprofit, which allows you to continue striving toward your cause. Considering that 11.56% of total fundraising came from recurring giving last year,…
Has your nonprofit had peer-to-peer fundraising campaigns in the past? After the campaign, did you follow-up with fundraisers? How? If you’re still lumping fundraisers in with your typical donors, or even worse, not following up with them at all, it’s time to start thinking about a fundraiser retention strategy.
Getting started as a new organization means making a lot of decisions and trying to set up your nonprofit for success long into the future. But there are common marketing mistakes and missteps we see regularly that cause headaches as you grow.
Looking to grow your organization this year but don’t know where to start? Or maybe you’re wondering how your nonprofit growth compares to the rest of the sector? We scoured the web looking for the latest statistics on how charities are growing in terms of fundraising, marketing, programs and operations.