Unlike the marketing you do to raise the public profile of your nonprofit, internal communications are all about engaging and educating colleagues within your organization. And even though the audience is different, many of the same principles and tools apply. Does this mean that nonprofit marketers should play a leading role?
There are likely a variety of ways for a new contact to discover and interact with your organization on their way to becoming a super supporter. Nonprofit marketing funnels help clarify those journeys, allowing you to focus on strategies that move them to complete your most important goals.
Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.
Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that…
Even if you don’t need your nonprofit’s website to sit on the Iron Throne and rule the seven kingdoms, it needs to be protected from known and unknown forces that can threaten its survival. Website management is a never-ending battle. What better place to turn for advice than Game of Thrones?
Having a strategy for anything is great. It helps us achieve more of our goals and prioritize projects that matter most. But for marketing, a strategy can be the difference between success and utter frustration. A good marketing strategy needs certain checks and balances that connect it to your overall organizational goals.
Marketing, party of one? At small nonprofits, it’s not uncommon for there to be one staff member who wrangles all of the marketing and communications. And while you get a lot done, it can feel a little isolating when you don’t have other like-minded folks to talk strategy and share the load.
Picture this: It’s been a handful of years since you’ve gone through your nonprofit’s branding process and you’re considering a logo redesign. Maybe your nonprofit logo is starting to look a little tired, or maybe you were rushed in the beginning and never intended to use your current logo for as long as you have….