Faith-based organizations make up a large chunk of charities, representing a wide range of religions and missions making a difference in the world. At the same time, churches face a downturn in membership and active in-person attendance. There’s also a growing number of “nones” or people who are religiously unaffiliated.
It’s no secret that the nonprofit sector as a whole has a burnout problem: overworked, underpaid, an unhealthy work-life balance or lack of personal boundaries. But not every nonprofit worker feels burnout at work the same way, and marketing and communications staff are especially vulnerable to running their tanks on empty.
There are several strategic options to consider when it comes to fundraising for your nonprofit, but there’s one powerful social giving method that can really boost your efforts and propel you toward achieving your mission. We’re talking about peer-to-peer fundraising.
Transitioning to a major gifts fundraising model is an exciting way to accelerate your nonprofit’s growth and achieve your mission. But it can mean hitting the restart button on many of your organization’s standard processes, including marketing and communications.
Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer.
You’ve probably been advised a few (dozen) times to relate your work as a nonprofit marketer back to your larger goals as an organization. And for good reason — it’s timeless, tried-and-true advice! And marketing project management is useless without that key step.
Have you ever made a long To-Do list knowing that there’s no way you’ll cross it all off? Writing it out seems cathartic at first. You quickly complete a few tasks that you’re the most motivated to tackle. Others might sit on the list for a long time, perhaps in the hope that they’ll just…
Unlike the marketing you do to raise the public profile of your nonprofit, internal communications are all about engaging and educating colleagues within your organization. And even though the audience is different, many of the same principles and tools apply. Does this mean that nonprofit marketers should play a leading role?
There are likely a variety of ways for a new contact to discover and interact with your organization on their way to becoming a super supporter. Nonprofit marketing funnels help clarify those journeys, allowing you to focus on strategies that move them to complete your most important goals.
Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.