Marketing Strategy

nonprofit newlsetter
Marketing Strategy

0

Making the Most of Your Nonprofit Newsletter

If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40% of organizations are sending monthly email updates. Are you approaching content burnout?

Read full post

marketing acronyms
Marketing Strategy

0

Website and Marketing Acronyms You Should Know

Websites are full of confusing acronyms that are not always well defined in industry articles or tutorials. The technological geniuses out there aren’t shy about letting you know all of the various bells and whistles in the digital world. But it definitely helps if you know what the heck they’re talking about when they start…

Read full post

Prep Nonprofit Website Project
Marketing Strategy

0

6 Steps to Prep for a Nonprofit Website Project

So your nonprofit has a website project coming up, does it? Well congrats! That’s very exciting. This is a chance for you to overhaul the way you’re approaching your community and drive an influx of visitors to become supporters of your cause. It’s also a daunting task that’s undoubtedly going to require a tremendous amount…

Read full post

Nonprofit Website Analytics Measure What Matters
Marketing Strategy

0

Achieving Your Nonprofit’s Marketing Goals

I’m going to start this post by making a major assumption. If you’re at the point where you’re looking to achieve your nonprofit’s marketing goals, I’m going to assume that you’ve already developed some stellar ones. If you haven’t, it’s time to pump the brakes for a moment.

Read full post

Marketing Goals for Nonprofits
Marketing Strategy

2

How to Set Better Marketing Goals for Nonprofits

Goals are often an afterthought. I’ll admit, they aren’t the most glamorous part of a marketing project. It’s easy to get caught up in the features of a new website or the allure of a social media campaign. But diving into these things without solid marketing goals is like setting out on a trek without…

Read full post

Man Considering Nonprofit Marketing Failure
Marketing Strategy

2

Why Your Nonprofit’s Online Marketing Fails

In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…

Read full post

creating audience personas
Marketing Strategy

2

Creating Audience Personas for Your Nonprofit

When you’re making marketing decisions for your nonprofit, it can be easy to forget the people on the receiving end. It’s common to get wrapped up in what you and your team think will work best. But, forgetting to consider the people you’re trying to reach often results in failed campaigns. Keeping your target audience…

Read full post

Page 1/512345