Marketing Strategy

how to get sponsors for events
Marketing Strategy

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How to Get Sponsors for Events with Better Marketing

Let’s face it, events are expensive. Event sponsorships are one way to offset the cost, keeping ticket prices down (or even free!) and funneling more event revenue directly to your nonprofit’s programs and operations. If you’re wondering how to get sponsors for events, it’s time to tap into your marketing skills to effectively identify and…

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Slacktivism
Marketing Strategy

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Slacktivism: How to Gain Supporters Through Social Media

In the age of social media, we’re seeing time and time again that anything can be a fad. Fanny packs, popped collars, the phrase “awesome sauce” and even *gasp* activism. Slacktivism, as many refer to it, occurs when causes come into the spotlight through viral social media attention without many tangible new supporters to show…

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