Marketing, party of one? At small nonprofits, it’s not uncommon for there to be one staff member who wrangles all of the marketing and communications. And while you get a lot done, it can feel a little isolating when you don’t have other like-minded folks to talk strategy and share the load.
Picture this: It’s been a handful of years since you’ve gone through your nonprofit’s branding process and you’re considering a logo redesign. Maybe your nonprofit logo is starting to look a little tired, or maybe you were rushed in the beginning and never intended to use your current logo for as long as you have….
Are you thinking about updating your online fundraising plan this year? Why not incorporate data from over 6,000 donors around the world into your decision-making process? Using giving trends to adjust your fundraising will help to standardize your plan and ensure you’re not missing out on gifts due to an outdated fundraising approach.
A well-built website never clocks out. Sound asleep? On vacation? In a meeting? A nonprofit website will carry on its day-to-day life whether or not you’re paying attention—which makes it easy to overlook all that the website does for your organization. To see how websites work for your cause around the clock, we’ve put together…
Starting to think about your nonprofit’s annual marketing plan for 2019 yet? If you’re not, this is a friendly reminder to get the ball rolling. Having a plan, complete with goals and detailed projects, is key to a year of successful marketing.
It’s the end of the week and you’re packing up to head home when the email arrives: a request to make a new brochure for an upcoming event. Oh, and it’s next week. Can you help? Nonprofit marketers know this scenario a little too well.
You know that making a new website for your nonprofit is a great idea. How about everyone else? When it comes to convincing the higher-ups at your organization, it’s a good idea to put some time into preparing a website pitch that makes your case in a compelling and approachable way.
Cost? Time? Other priorities? When you’re ready to advocate for a new website, it should be pretty easy to anticipate a few of the questions and concerns that you’ll hear from your executive director and board of directors. However, communications staff also encounter some persistent website myths and misconceptions that are tough to debunk in…
Are you getting the courage to pitch a new website to the powers that be at your nonprofit? Before you make an impassioned plea about why you need a new website, build your case by using more accessible terminology, gathering evidence and using compelling facts.