Marketing Strategy

Creating & Using Nonprofit Marketing Funnels
Marketing Strategy

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Creating & Using Nonprofit Marketing Funnels

There are likely a variety of ways for a new contact to discover and interact with your organization on their way to becoming a super supporter. Nonprofit marketing funnels help clarify those journeys, allowing you to focus on strategies that move them to complete your most important goals.

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7 Ways That Web-Based Fundraising is Changing
Marketing Strategy

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7 Ways That Web-Based Fundraising is Changing

Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.

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Marketing strategy mistakes
Marketing Strategy

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10 Nonprofit Marketing Strategy Mistakes to Avoid

Having a strategy for anything is great. It helps us achieve more of our goals and prioritize projects that matter most. But for marketing, a strategy can be the difference between success and utter frustration. A good marketing strategy needs certain checks and balances that connect it to your overall organizational goals.

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