Marketing Strategy

Marketing strategy mistakes
Marketing Strategy

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10 Nonprofit Marketing Strategy Mistakes to Avoid

Having a strategy for anything is great. It helps us achieve more of our goals and prioritize projects that matter most. But for marketing, a strategy can be the difference between success and utter frustration. A good marketing strategy needs certain checks and balances that connect it to your overall organizational goals.

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Nonprofit Logo Redesign Sketch
Marketing Strategy

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11 Reasons Your Nonprofit Might Need a Logo Redesign

Picture this: It’s been a handful of years since you’ve gone through your nonprofit’s branding process and you’re considering a logo redesign. Maybe your nonprofit logo is starting to look a little tired, or maybe you were rushed in the beginning and never intended to use your current logo for as long as you have….

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A Day in the Life of a Nonprofit Website Graphic
Marketing Strategy

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A Day in the Life: How Websites Work for Nonprofits

A well-built website never clocks out. Sound asleep? On vacation? In a meeting? A nonprofit website will carry on its day-to-day life whether or not you’re paying attention—which makes it easy to overlook all that the website does for your organization. To see how websites work for your cause around the clock, we’ve put together…

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