Picture this. You’re putting together a huge fundraising campaign for your supporters, writing content for emails and calls to action for social media. You want to reach and connect with as many supporters as you possibly can.
There might not be an “I” in team, but there’s definitely “work” in teamwork! And for a nonprofit that has a marketing department independent of the fundraising team, there’s an abundance of teamwork needed for both groups to achieve their goals.
When it comes to campaign promotion for nonprofits, your website is the ultimate tool. By making the most of your nonprofit website during the campaign, you can simultaneously increase your website traffic and keep supporters coming back again and again.
“Don’t just get mad, get giving!” Could this become the new fundraising battle cry? Research shows that nonprofits continue to experience year-over-year increases in online donations, and it seems that at least a small part of that success can be attributed to donors motivated by anger as well as altruism.
Want to fill the seats at your nonprofit’s events? Also want to get website traffic from supporters? Both of these are possible when you promote your events on your website.
Beyond the technical parts of creating a new site for your organization, developing a communications plan is an important part of getting ready for launch. Make sure that your key audiences are informed and enthusiastic using our new website checklist for nonprofit marketers.
A well-tended blog can attract a wide range of people interested in your cause. And there are a variety of ways for you to increase blog traffic — traffic that may lead to new donors, supporters, media attention and more people using your resources, just to name a few benefits.
I don’t think there is a nonprofit in existence that hasn’t (at one point or another) had to worry about budgeting funds for advertising. For many nonprofits, it’s the first thing to go when the budget gets tight. But it doesn’t have to be that way. In fact, organizations of all sizes have already jumped…
If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40% of organizations are sending monthly email updates. Are you approaching content burnout?
Whether it’s your first or your fifth year taking part in Giving Tuesday, there’s a lot you can do to make sure that your campaign succeeds.