We celebrate a lot of website launches around here—and it never gets old. After months of hard work (or even longer if you had to convince your boss to build a new site), sending it out into the world is a major milestone. But now is not the time to take your foot off the…
People won’t attend your event if they don’t know (a) it’s happening or (b) how cool it will be. Learning how to promote a nonprofit event correctly is key to getting people in the seats without irritating your supporters.
A matching gift challenge campaign is a proven way of motivating donors to give and feel like they’re getting a deal. But who wants to hear “double your impact!” one more time? Not me, that’s for sure.
As you’re refreshing your nonprofit’s marketing strategy for the coming year, don’t forget about Google Ad Grants. (In case you haven’t heard, it offers eligible nonprofits a $10,000 monthly budget for Google Ads.) This free ad money is a pretty sweet deal for nonprofits using their 2020 marketing plan to expand an audience and aim…
Faith-based organizations make up a large chunk of charities, representing a wide range of religions and missions making a difference in the world. At the same time, churches face a downturn in membership and active in-person attendance. There’s also a growing number of “nones” or people who are religiously unaffiliated.
It’s no secret that the nonprofit sector as a whole has a burnout problem: overworked, underpaid, an unhealthy work-life balance or lack of personal boundaries. But not every nonprofit worker feels burnout at work the same way, and marketing and communications staff are especially vulnerable to running their tanks on empty.
There are several strategic options to consider when it comes to fundraising for your nonprofit, but there’s one powerful social giving method that can really boost your efforts and propel you toward achieving your mission. We’re talking about peer-to-peer fundraising.
Transitioning to a major gifts fundraising model is an exciting way to accelerate your nonprofit’s growth and achieve your mission. But it can mean hitting the restart button on many of your organization’s standard processes, including marketing and communications.
Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer.
You’ve probably been advised a few (dozen) times to relate your work as a nonprofit marketer back to your larger goals as an organization. And for good reason — it’s timeless, tried-and-true advice! And marketing project management is useless without that key step.