Does your organization automatically send a welcome email to people who sign up for your newsletter? Email automation takes many forms, and nonprofit marketers aren’t the only ones who can use automated emails to save time and energy. Volunteer managers, membership coordinators and fundraisers take note!
Tired of sending the same emails every year? It’s time to give your nonprofit holiday emails a makeover. Happy Holidays emails are easy to get lost in the rush of the season, but there are ways to set your nonprofit apart. Get ideas to spice up your nonprofit’s email content this holiday season to better…
I met with a nonprofit marketer recently to discuss her organization’s technology needs. With a look of complete horror, she described how she had just started a new role and discovered something terrifying about the group’s newsletter list.
Have you heard about the wonders nonprofits have accomplished through email, but feel limited by a small email list? Then you’re probably also wondering how to build an email list full of active supporters that you can call on to reach your goals. A well built out email list helps your nonprofit send updates and…
As you build your nonprofit’s email list, you’ll want to have a strategy for segmenting your subscribers along the way. Dividing your contacts based on the audience and their interests makes it easier to send them relevant information and requests. We think MailChimp is one of the best email marketing services for nonprofits, so this…
Volunteers who feel loved, appreciated and connected to your organization are more likely to stick around for the long haul. And how do you instill these feelings? Through volunteer engagement.
You’ve been collecting email addresses through your website – but now what? Sending a series of automated emails is an effective way to engage, educate and motivate new subscribers with less work.
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Sending emails to your nonprofit’s mailing list is an important part of communicating with donors, volunteers, supporters and other constituents. If you’re just getting started with an email marketing service, or maybe considering a switch from your current provider, we recommend MailChimp for nonprofits.
Email newsletters continue to offer a steady stream of website traffic for many nonprofits. But what if you could up your email game by employing nonprofit newsletter best practices and drive even more traffic to your site?