Nonprofits are sending more emails than ever before, especially email newsletters. But does news content really raise revenue? As email fundraising continues to grow and play a big role (nearly 30%!) in all online fundraising, it’s time to look at what you’re sending.
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.
In. Your. Face. That’s what pop-ups are, right? But the fact that they’re front and center when you’re on a website can be precisely what makes them so effective. Just as long as you put some thoughtful planning behind this digital interruption.
Not all pop-ups are created equal. Sure, they’ve gotten a bad rap, and some of that is well deserved. Pop-ups can be pesky and a quick way to alienate your website visitors. But done right, pop-ups can also be complementary to the user experience, rather than distracting.
So you’re running these email marketing automation campaigns, but you have no idea if they’re working—or how to even begin to figure that out. You’re busy and have zero interest wasting time with marketing automation if it’s not going to benefit your nonprofit. You need to determine how these campaigns are doing.
Using Gmail to send a few work emails is great. Using Gmail to send a message to your nonprofit’s entire email list is not. If this has been your approach to your nonprofit’s email marketing to date, this post is for you. You need an email service provider (ESP).
Marketing automation has the potential to increase your day-to-day efficiency. It can help you reach goals like boosting volunteerism, increasing donations, ramping up event attendance, and more. However, creating the campaigns for these automated emails that drive people to act takes a fair amount of work. Taking the time to think through the details of…
Efficiency in day-to-day operations is essential to your nonprofit’s success. You’ve got a lot going on, and even more you’d like to be doing. Any opportunity to save time and be more effective is worth looking into, right? Well, marketing automation accomplishes both.
If you’re like most nonprofits, donors play a huge role in your success. Their support enables you to make an impact. A large percentage of your time is devoted to ensuring you’re doing everything you can to encourage people to support your cause. Getting them to give is your goal, but getting them to give…