As you likely know, a dedicated nonprofit fundraiser is one of the top ways to earn revenue for your mission. However, in order to attract supporters and collect gifts, you need a strong marketing strategy to promote that fundraiser.
Can you guess what we’re going to say about year-end giving emails in 2020? If you guessed anything along the lines of “They’ll be a little different this year…”, then you would be correct. But just because this year was a bummer doesn’t mean your nonprofit’s year-end giving emails have to be.
You’ve probably seen this marketing trend toward simple, plain text emails sent from real people, i.e. not your nonprofit’s name. Should you try it out? What are the benefits? What are the downsides to using this email format?
Please step away from the email blast. Up-leveling your nonprofit communications means getting more strategic about who you target with your messaging and appeals—and not taking the shotgun approach. One way to do this is by sending an online survey to collect data about your supporters’ interests and then adjusting your campaigns to align with…
When a new supporter subscribes to your nonprofit’s email newsletter, the ideal situation is that they one day (preferably soon) become a donor — right? What if you could speed up that process and begin transforming subscribers into donors without even thinking about it?
What would happen if household tidying expert Marie Kondo took a look at your nonprofit’s email newsletters? If you’ve been struggling to keep organized, maintain your email list or stay on a schedule, it’s time to build (or rebuild) your email newsletter strategy.
We recently heard from a client who had just sent out an email newsletter but didn’t notice that the date of an upcoming fundraiser was incorrect. Did they need to send out a new email with a correction? Should they post about it on Facebook? How quickly should it all happen? When email marketing mistakes…
Does your organization automatically send a welcome email to people who sign up for your newsletter? Email automation takes many forms, and nonprofit marketers aren’t the only ones who can use automated emails to save time and energy. Volunteer managers, membership coordinators and fundraisers take note!
Tired of sending the same emails every year? It’s time to give your nonprofit holiday emails a makeover. Happy Holidays emails are easy to get lost in the rush of the season, but there are ways to set your nonprofit apart. Get ideas to spice up your nonprofit’s email content this holiday season to better…
I met with a nonprofit marketer recently to discuss her organization’s technology needs. With a look of complete horror, she described how she had just started a new role and discovered something terrifying about the group’s newsletter list.