Email Marketing

Marketing Automation Tips
Email Marketing

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Marketing Automation Tips for a Successful Campaign

Marketing automation has the potential to increase your day-to-day efficiency. It can help you reach goals like boosting volunteerism, increasing donations, ramping up event attendance, and more. However, creating the campaigns for these automated emails that drive people to act takes a fair amount of work. Taking the time to think through the details of…

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Donor Retention Emails
Email Marketing

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4 Emails to Improve Donor Retention

If you’re like most nonprofits, donors play a huge role in your success. Their support enables you to make an impact. A large percentage of your time is devoted to ensuring you’re doing everything you can to encourage people to support your cause. Getting them to give is your goal, but getting them to give…

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Segmenting Nonprofit Email Newsletter
Email Marketing

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Segmenting Lists for Your Email Newsletter: Why and How

Your email subscribers can be a tough bunch to please.  Some want to hear about volunteer opportunities.  Others want to know where their donation dollars have been going.  And some just want news that’s relevant to your cause.  Luckily there’s this thing called “segmenting” that can help you manage all these different groups. Segmenting your…

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Nonprofit Newsletter Content Ideas
Email Marketing

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9 Content Ideas for Your Nonprofit Newsletter

We’ve written before about how to format your email newsletter and how to get it opened, but all the trappings and trimmings of a great newsletter won’t mean a thing if you don’t have valuable content to offer your audience. But what kind of content should you have in your newsletter? What sorts of things…

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