Email Marketing

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Email Marketing

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Email Newsletter Subjects Aren’t for Selling

If you’re reading this post, there’s a good chance your organization has set up an email newsletter.  And that’s great.  There are many benefits of sending email newsletters. But simply sending an email doesn’t really matter.  Your newsletter does no good sitting unopened in the inboxes of the world, as newsletters often do.  There are…

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Format a Nonprofit Email Newsletter
Email Marketing

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How to Format Your Nonprofit Newsletter

There are all kinds of reasons to start sending out email newsletters: keeping in touch, sharing updates, promoting volunteer or donation opportunities, etc.  But a good newsletter is more than simply a paragraph of updates. Once your nonprofit starts composing regular email newsletters, your formatting choices can contribute to failure or to success.  Here are…

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