Alex McQueary It’s easy to put writing your email newsletter on the back burner. It’s one more thing on your long to-do list, and “Who really even reads it?”—the sentiment is understandable in this age of media overload.
Well, I’m here to tell you that there are a whole lot of reasons why you should put some extra love and tenderness back into your nonprofit email newsletter. It’s not just a collection of words that get lost in an inbox. A well-crafted, information-rich email newsletter is an opportunity to reach out to your supporters, and tell them what you’re accomplishing, or where you need help.
With a quality email newsletter your nonprofit can maintain relationships you’ve created in your community, promote events and volunteer opportunities, and even drive donations. Best of all, an email newsletter is less expensive and less time consuming than sending direct mail—plus it’s shareable with one single click of a button.
You can also use your newsletter in conjunction with a blog to share posts about organizational successes or educational content. Recognizing supporters and donors is another important way to appeal to advocates. Think of your email newsletter as a tool to stay connected with your community. Engage with them, so they’ll engage with you.
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Love your site. And the infographic? It should be a prayer rug. One quibble: print newsletters can make a ton of money for charities, if done right. I’m talking millions a year. Simply replacing print with electronic is not expensive apples to cheaper apples. It’s the potential for dump trucks full of cash vs. empty dump trucks. Totally agree, though, that a poorly done emailed newsletter is just as worthless as a poorly done print newsletter.
Thanks so much for the kind words Tom! Always nice to hear, and means a whole lot to us coming from you.
I totally agree with all that you said. We’re certainly not advocating for email newsletters to replace print ones. If used correctly, the two can absolutely reinforce one another and help boost engagement and fundraising across the board.
Also, good call on the rug. We’ll get started on production right away. Expect a free one (you came up with the idea after all).