What would happen if household tidying expert Marie Kondo took a look at your nonprofit’s email newsletters? If you’ve been struggling to keep organized, maintain your email list or stay on a schedule, it’s time to build (or rebuild) your email newsletter strategy.
I met with a nonprofit marketer recently to discuss her organization’s technology needs. With a look of complete horror, she described how she had just started a new role and discovered something terrifying about the group’s newsletter list.
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
A lot of people think of print and websites as completely separate entities, working toward different goals. However, with combined effort, a nonprofit print newsletter and website can work together to inspire supporters and increase donations.
Email newsletters continue to offer a steady stream of website traffic for many nonprofits. But what if you could up your email game by employing nonprofit newsletter best practices and drive even more traffic to your site?
If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40% of organizations are sending monthly email updates. Are you approaching content burnout?
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only,…
An email newsletter can be a valuable piece of the marketing strategy for your nonprofit. You have the potential to build a relationship with your supporters, drive traffic to your website, boost donations, and gather volunteers, event goers and other general advocates.
It’s easy to put writing your email newsletter on the back burner. It’s one more thing on your long to-do list, and “Who really even reads it?”—the sentiment is understandable in this age of media overload. Well, I’m here to tell you that there are a whole lot of reasons why you should put some…