Marketing Goals

8 Questions to Inform Your Nonprofit Marketing Strategy
Marketing Strategy

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8 Questions to Inform Your Nonprofit Marketing Strategy

Everything works better with a plan. And your nonprofit marketing is no different. When it comes to making your organization’s strategy, it pays to come at it thoughtfully and prepared. I know, it may sound like extra work. But it’s crucial to first consider things like your organization’s goals and the marketing channels you’ll use…

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Nonprofit Website Analytics Measure What Matters
Marketing Strategy

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Achieving Your Nonprofit’s Marketing Goals

I’m going to start this post by making a major assumption. If you’re at the point where you’re looking to achieve your nonprofit’s marketing goals, I’m going to assume that you’ve already developed some stellar ones. If you haven’t, it’s time to pump the brakes for a moment.

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Marketing Goals for Nonprofits
Marketing Strategy

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How to Set Better Marketing Goals for Nonprofits

Goals are often an afterthought. I’ll admit, they aren’t the most glamorous part of a marketing project. It’s easy to get caught up in the features of a new website or the allure of a social media campaign. But diving into these things without solid marketing goals is like setting out on a trek without…

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