copywriting

construct a social media call to action
Social Media

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How to Make a Better Social Media Call to Action

Nonprofits distribute a wide range of content on social media, from photos, video and infographics to invitations, reports and blogs. Regardless of whether you’re looking to educate, inspire or raise money, perfecting your social media call to action will help make sure that your content converts followers into something more.

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Content Rules for Websites
Web Content

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5 Content Rules to Follow for Effective Nonprofit Websites

Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and…

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Consistency in Writing
Web Content

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How to Achieve Consistency in Writing

When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that!

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