Copywriting

Nonprofit Blog Post Title
Web Content

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7 Qualities of a Great Nonprofit Blog Post Title

Struggling with getting readers to your blog? It’s a common problem we’ve seen with a wide variety of nonprofits. But before you give up on blogging altogether, consider adjusting the way you write the blog post title with a few simple tips. A good title could be the difference between someone reading your nonprofit’s blog post…

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Service and Program Pages
Web Content

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Best Practices for Nonprofit Service and Program Pages

Offering programs and services are the key ways that many nonprofits advance their causes. If this describes your organization, the related pages on your nonprofit website are especially important to explain the connection to your mission and encourage new participants to get involved in a program and make use of your services.

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Thank You for Donating
Web Content

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Creating a Stellar Thank You for Donating Page

Nonprofit fundraisers know how important it is to nurture relationships with donors. So when a visitor makes a donation on your website, what happens next? If you’re not sending them to a compelling Thank You for Donating page, you’re missing out on a huge opportunity to nurture donor relationships and keep these folks engaged on…

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Partners Page
Web Content

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7 Ways to Make a Partners Page that Boosts Supporters

Typically found in the “About Us” section of a nonprofit website, a partners page is a way to acknowledge your collaborators, sponsors and important funders. A partners page also presents an opportunity to build the credibility of your organization by featuring third party endorsements and the impact of working together to get to your goals.

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construct a social media call to action
Social Media

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How to Make a Better Social Media Call to Action

Nonprofits distribute a wide range of content on social media, from photos, video and infographics to invitations, reports and blogs. Regardless of whether you’re looking to educate, inspire or raise money, perfecting your social media call to action will help make sure that your content converts followers into something more.

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Content Rules for Websites
Web Content

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5 Content Rules to Follow for Effective Nonprofit Websites

Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and…

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Consistency in Writing
Web Content

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How to Achieve Consistency in Writing

When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that!

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