A well-tended blog can attract a wide range of people interested in your cause. And there are a variety of ways for you to increase blog traffic — traffic that may lead to new donors, supporters, media attention and more people using your resources, just to name a few benefits.
If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40% of organizations are sending monthly email updates. Are you approaching content burnout?
Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and…
Inbound marketing is a hot topic in the marketing world these days. And if you ask us, it’s for good reason.
Your voice is what makes your writing your own. It’s a distinct personality that is present in your writing, indicating to others that you, and not Ernest Hemingway, Jane Austen, or Stephen King, wrote a blog post.
Blogging can be a beautiful thing. Not only is it a great way to establish your authority, but even more importantly, it’s an ongoing opportunity for you to share new, helpful information with your visitors.
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only,…
The assertion “content is king” has been kicked around the digital world for a while. Some people believe it, others not so much. As the writer and content strategist over here, I am definitely a believer.
Your nonprofit is meeting a need. Your blog is an opportunity to highlight that need and how you’re addressing it. Inspire potential supporters by sharing stories, information, news and updates that demonstrate your impact. Let people know there’s a problem and you’re part of the solution. Visitors are much more likely to support a cause…
The nonprofit landscape is growing increasingly competitive. As more and more organizations pop up on the scene, the role marketing plays in your success is growing. A well-defined online marketing strategy could make the difference between increasing your impact and getting lost in the noise.