Your voice is what makes your writing your own. It’s a distinct personality that is present in your writing, indicating to others that you, and not Ernest Hemingway, Jane Austen, or Stephen King, wrote a blog post.
Blogging can be a beautiful thing. Not only is it a great way to establish your authority, but even more importantly, it’s an ongoing opportunity for you to share new, helpful information with your visitors.
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only,…
The assertion “content is king” has been kicked around the digital world for a while. Some people believe it, others not so much. As the writer and content strategist over here, I am definitely a believer.
Your nonprofit is meeting a need. Your blog is an opportunity to highlight that need and how you’re addressing it. Inspire potential supporters by sharing stories, information, news and updates that demonstrate your impact. Let people know there’s a problem and you’re part of the solution. Visitors are much more likely to support a cause…
The nonprofit landscape is growing increasingly competitive. As more and more organizations pop up on the scene, the role marketing plays in your success is growing. A well-defined online marketing strategy could make the difference between increasing your impact and getting lost in the noise.
Driving people to your website is great. Driving the right people to your website is even better. How can your nonprofit do this? Inbound marketing.
What makes content “compelling”? I’ll bet, if you had a dollar for every time you read about your nonprofit’s web content needing to be compelling/powerful/inspirational—well, you probably wouldn’t be as focused on driving people to donate. But, how exactly do you make your mission, your work and your impact stick with people?
You know a blog can benefit your nonprofit in a variety of ways. It’s why you decided to start one. Calling it a priority however, might be a bit of stretch. If you’re being honest, you tend to think of posting only when you have something exciting to share. And you’re definitely not alone.
Previously, we went through the ins and outs of Medium. So, hopefully, you’re feeling pretty well-versed in everything this publishing platform has to offer. Curated content sites, like Medium, are sometimes tossed around as the potential “next big thing” for content marketing. Unfortunately, I didn’t bring my crystal ball to work today, so I can’t…