Even if your organization doesn’t have a distinct summer season—like those serving youth or offering outdoor programs—that doesn’t necessarily mean that your communications plan for summer months should go unchanged. In many ways, it’s the perfect time to try to grab some attention, especially with well-crafted social media marketing campaigns.
Your website’s homepage is arguably the most fun to put together—but also the most challenging to get right. There’s a lot of competition for valuable space, things can change frequently, and it’s hard to capture everything that you are in one go. What’s the best homepage content strategy?
Are you planning to market an upcoming event or campaign using a landing page on your nonprofit’s website? Sounds great! But don’t forget that you’ll also need a plan outlining how to promote your landing page to drive website traffic.
Sure, you might have a page on your organization’s website to list out your mission and vision. Given the state of the world, maybe there’s even a recent statement or blog post about your nonprofit’s commitment to your community, public health or racial injustice. But your website can do a whole lot more to communicate…
Whether your organization is applying for grants or offering them, creating compelling content for your website is an essential part of showcasing your credibility, offering transparency, and demonstrating impact. Learn how to uplevel your grant writing and grantmaking efforts by putting your website to good use.
Wildlife. Water. Habitat. Climate Change. The work of environmental nonprofits takes many forms across the globe. But when it comes to creating compelling websites, these organizations share unique obstacles and opportunities.
Whether it’s COVID-19, a different public health issue, facility closure, natural disaster or other emergencies, your nonprofit’s website should serve as a go-to hub for information about your organization’s response, related resources and ongoing updates. Does your crisis communication plan fully leverage all that your website has to offer?
Faith-based organizations make up a large chunk of charities, representing a wide range of religions and missions making a difference in the world. At the same time, churches face a downturn in membership and active in-person attendance. There’s also a growing number of “nones” or people who are religiously unaffiliated.
From annual galas and conferences to award ceremonies and community picnics, your nonprofit’s website should be a crucial part of selling tickets or filling seats. Event landing pages serve as the central hub for your marketing efforts: giving attendees the information they need while giving you a place to link to when promoting the event…
Has your organization’s list of giving options grown beyond a simple donation form? When you get to a point where you want to tell supporters about things like bequests, matching gifts, sponsorships, capital campaigns, memorial gifts and more, it becomes increasingly important to put together a “Ways to Give” page that’s easy for website visitors…