Website Navigation

Great Website Footers
Web Design

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10 Nonprofits with Great Website Footers

Just because the footer of a website is at the bottom of a web page certainly doesn’t mean that it should be neglected. A footer is an organization’s last opportunity to get users to where they need to go and to serve them important information. We’ve rounded up 10 nonprofits with great website footers to…

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3 Things to Do Before Making a Sitemap
Usability

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3 Things to Do Before You Build a Sitemap

When you’re creating a new website (or updating your nonprofit’s current site), focusing on how to build a sitemap should be one of your first priorities. But before you can actually organize any pages, it helps to know which pages you need to be organizing.

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information-scent
Usability

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Drive More Website Engagement with Stronger Information Scent

The saying “follow your nose” is about listening to your gut and instinct. The other interpretation, with a hat tip to cartoonish toucans and bloodhounds everywhere, is to literally go toward the direction of something you smell. So what does this have to do with website navigation? Well, a whole lot more than it may…

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Man Considering Nonprofit Marketing Failure
Marketing Strategy

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Why Your Nonprofit’s Online Marketing Fails

In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…

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Effective Nonprofit Website
Usability

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Characteristics of a Truly Effective Nonprofit Website

Your website is a tool.  It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.

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Nonprofit Website Structure
Usability

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3 Tips for Your Nonprofit’s Website Structure

It’s easy to lose yourself in the excitement of designing your nonprofit’s new website. What’s it going to look like? What cool features should I include? Thinking about the more mundane things like the site’s structure and overall usability are easy to glaze over in favor of focusing on the more “fun” parts.

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