Writing a marketing report for your Board can quickly turn into a laundry list of new materials, media coverage and the number of visitors to your nonprofit’s website. The real results of your work can get lost in the shuffle.
Your website is a tool. It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.
We recently published our first post on John Haydon’s blog. We love reading everything John publishes, so it was awesome to write a guest post for him.
Search engine optimization is one of the murkiest components of the website design process for many nonprofits. Sure, most folks know what a search engine is. Many likely use “Google” as a verb on a regular basis (“I’m not 100% sure, can you Google it?). But is search engine optimization, or SEO, worth the time…
Google Analytics is a beast of a tool. It gives you so much data it can quickly get overwhelming. For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…
We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog. The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts. It then dives into five specific metrics you should measure using…
There’s no shortage of advice when it comes to getting the most out of your nonprofit’s email newsletter. I’m sure you’ve heard plenty of folks telling you to keep your copy simple or to personalize your message based on the interests of your audience. That’s all good stuff. And while that kind of general advice…
When it comes to website data, it’s pretty easy to get lost in the deluge of data that’s readily accessible. Measuring your online fundraising is no exception. It’s important to hone in on what truly matters to your nonprofit. But what is it that really matters? And how can you boost overall fundraising?
Remembering things is hard. We’ve all likely scribbled something we felt was important on the side of our hand at some point in the not-too-distant past. Well it turns out, when it comes to remembering important events in Google Analytics, there’s a better way than tattooing your hands. You can make notes (called “annotations”) directly…
It’s almost the Fourth of July here in the States. Independence Day, filled with BBQs, fireworks, and blog posts with cheesy titles. At first glance, it seemed to me like comparing a website to a fireworks display would be forced and unhelpful. But the similarities kept coming, and ultimately I was faced with a post…