If you’ve ever been asked to report on your nonprofit’s digital marketing efforts, you know the panic that comes along with a request like that. What information do they need? Where are you going to get it? How do you best present the information? This post will help you learn how to organize your data,…
We know we’re nerds, but we think it’s super cool that you can use free tools like Google Analytics to measure marketing results and learn about the people who visit your website. Data can be overwhelming. It can be frustrating to figure out, a pain to compile, and easily pushed aside when time-sensitive tasks arrive…
Unless you’ve been living entirely off the grid for the last few months, I’m willing to bet you’ve heard of the General Data Protection Regulation, or as it’s more commonly known, GDPR. And if you’re anything like the vast majority of folks in the nonprofit world, you probably have some questions about what the GDPR…
Measurement is easy. Effective measurement that allows you to answer meaningful questions and make strategic decisions is a lot tougher. But luckily for us, there are these nifty tools called Google Analytics dashboards that make measuring what matters a whole lot easier.
Love it or hate it, the Facebook News Feed algorithm has the power to put your content front and center or at the bottom of the content pile. For nonprofits and businesses, a recent announcement about changes to the News Feed has caused panic and frustration as people anticipate the end of organic reach.
Writing a marketing report for your Board can quickly turn into a laundry list of new materials, media coverage and the number of visitors to your nonprofit’s website. The real results of your work can get lost in the shuffle.
Attempting to sort through analytics reports can be massively confusing in and of itself, so why don’t we throw so undefined acronyms into the mix? If you’re like most people, acronyms like CTR and KPI aren’t the most obvious as to what they actually mean.
So you’re running these email marketing automation campaigns, but you have no idea if they’re working—or how to even begin to figure that out. You’re busy and have zero interest wasting time with marketing automation if it’s not going to benefit your nonprofit. You need to determine how these campaigns are doing.
Your website is a tool. It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.
Google Analytics is a beast of a tool. It gives you so much data it can quickly get overwhelming. For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…