analytics

Effective Nonprofit Website
Usability

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Characteristics of a Truly Effective Nonprofit Website

Your website is a tool.  It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.

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Channels Report in Google Analytics
Measurement

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Using the Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…

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Nonprofit Website Analytics Measure What Matters
Measurement

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5 Fundraising Metrics Worth Monitoring in Google Analytics

We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog.  The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts.  It then dives into five specific metrics you should measure using…

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Measuring Online Fundraising
Measurement

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8 Metrics to Measure Your Online Fundraising

When it comes to website data, it’s pretty easy to get lost in the deluge of data that’s readily accessible.  Measuring your online fundraising is no exception.  It’s important to hone in on what truly matters to your nonprofit. But what is it that really matters?  And how can you boost overall fundraising?

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