Ever left a website after you couldn’t find what you were looking for? A great design or even well-written content doesn’t mean that visitors will be successful in finding information and understanding your cause. Making a user-friendly website is the first step to achieving your goals and helping your supporters take action.
Other than the feel-good act of donating to a cause they care about, what does it take to get someone to give? Whether you’re trying to get a supporter to donate for the first time or encourage a current donor to make another gift, some nonprofits are turning to donor incentives to seal the deal.
Sifting through fundraising research reports is an important step in staying up-to-date on new trends and best practices to make sure that your nonprofit doesn’t fall behind the times. But it’s so easy to save a report to your website as you find it and never go back to actually read through the data and…
Have you heard about the wonders nonprofits have accomplished through email, but feel limited by a small email list? Then you’re probably also wondering how to build an email list full of active supporters that you can call on to reach your goals. A well built out email list helps your nonprofit send updates and…
You have a new fundraising campaign that you’d like to promote. It’s kind of a big deal, and you want it to make a splash on your website. But you also don’t want to waste time on things that won’t actually help you raise more money. Your executive director brings up a fundraising thermometer.
In the age of social media, we’re seeing time and time again that anything can be a fad. Fanny packs, popped collars, the phrase “awesome sauce” and even *gasp* activism. Slacktivism, as many refer to it, occurs when causes come into the spotlight through viral social media attention without many tangible new supporters to show…
We’ve all been there. You work so hard to gain new donors throughout the year, only to never hear from them the next. But what if you could win back those donors who’ve wandered astray through a donor re-engagement campaign?
You’ve been collecting email addresses through your website – but now what? Sending a series of automated emails is an effective way to engage, educate and motivate new subscribers with less work.
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Picture this. You’re putting together a huge fundraising campaign for your supporters, writing content for emails and calls to action for social media. You want to reach and connect with as many supporters as you possibly can.