Conversion Optimization

How to Build an Email List
Email Marketing


How to Build an Email List for Your Nonprofit

Have you heard about the wonders nonprofits have accomplished through email, but feel limited by a small email list? Then you’re probably also wondering how to build an email list full of active supporters that you can call on to reach your goals. A well built out email list helps your nonprofit send updates and…

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Marketing Strategy


Slacktivism: How to Gain Supporters Through Social Media

In the age of social media, we’re seeing time and time again that anything can be a fad. Fanny packs, popped collars, the phrase “awesome sauce” and even *gasp* activism. Slacktivism, as many refer to it, occurs when causes come into the spotlight through viral social media attention without many tangible new supporters to show…

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