You have a new fundraising campaign that you’d like to promote. It’s kind of a big deal, and you want it to make a splash on your website. But you also don’t want to waste time on things that won’t actually help you raise more money. Your executive director brings up a fundraising thermometer.
In the age of social media, we’re seeing time and time again that anything can be a fad. Fanny packs, popped collars, the phrase “awesome sauce” and even *gasp* activism. Slacktivism, as many refer to it, occurs when causes come into the spotlight through viral social media attention without many tangible new supporters to show…
We’ve all been there. You work so hard to gain new donors throughout the year, only to never hear from them the next. But what if you could win back those donors who’ve wandered astray through a donor re-engagement campaign?
You’ve been collecting email addresses through your website – but now what? Sending a series of automated emails is an effective way to engage, educate and motivate new subscribers with less work.
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Picture this. You’re putting together a huge fundraising campaign for your supporters, writing content for emails and calls to action for social media. You want to reach and connect with as many supporters as you possibly can.
“Don’t just get mad, get giving!” Could this become the new fundraising battle cry? Research shows that nonprofits continue to experience year-over-year increases in online donations, and it seems that at least a small part of that success can be attributed to donors motivated by anger as well as altruism.
Nonprofits distribute a wide range of content on social media, from photos, video and infographics to invitations, reports and blogs. Regardless of whether you’re looking to educate, inspire or raise money, perfecting your social media call to action will help make sure that your content converts followers into something more.
When it comes to web content, sometimes it’s worth sweating the small stuff. Like really small stuff that you probably never noticed or paid much attention to on a website.