Conversion Optimization

Web Content

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4 Tips to Optimize Your Signup Forms

Persuasive and painless. This one-two punch can be a good way to think about crafting signup forms to grow your list of subscribers. It’s about immediately drawing people in and then making the signup process quick and easy. And content has a lot to do with that.

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Cut the Image Rotator from Your Nonprofit's Homepage
Web Design

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Cut the Image Rotator from Your Nonprofit’s Homepage

Remember that popular kid in high school with the most stylish clothes, piercing eyes and perfectly coiffed hair? We all knew that person. Beyond their entrancing looks, they got away with everything and distracted you from all of your school work, because let’s face it, they were dreamy. An image rotator (a.k.a. image carousel, image…

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Donate page donor friendly
Web Content

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Is Your Donate Page Donor-Friendly?

The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of…

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Effective Nonprofit Website
Usability

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Characteristics of a Truly Effective Nonprofit Website

Your website is a tool.  It exists to further your ability to make an impact. Is it getting the job done? You pour a lot of time, effort and resources into maintaining your nonprofit’s website. It should inform, entertain, engage and drive people to act—ultimately increasing support for your organization.

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44 Ways to Build Trust and Gain Donors Online
Marketing Strategy

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44 Ways to Build Trust and Gain Donors Online

We recently published our first post on TechSoup’s blog. As longtime readers, we were pumped to write a guest post for them. Too many nonprofits focus solely on donations as means to engage with people. The article, 44 Ways to Build Trust and Gain Donors Online, highlights all of the other ways people can engage with…

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