Twitter for Nonprofits

People Using Twitter on a Couch with Emoticons
Social Media

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Twitter for Advocacy: How to Shape Your Strategy

As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel…

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Slacktivism
Marketing Strategy

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Slacktivism: How to Gain Supporters Through Social Media

In the age of social media, we’re seeing time and time again that anything can be a fad. Fanny packs, popped collars, the phrase “awesome sauce” and even *gasp* activism. Slacktivism, as many refer to it, occurs when causes come into the spotlight through viral social media attention without many tangible new supporters to show…

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Social Media Graphics
Online Resources

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How to Create Awesome Social Media Graphics for Free

By now, it’s no secret that including visuals in your social media posts means more engagement. Facebook posts with an image get 2.3 times more engagement than those without, and Twitter posts with an image and summary are 78% more likely to get shared. Could your nonprofit use some help creating free social media graphics?

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Social media traffic
Social Media

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Drive Social Media Traffic to Your Nonprofit Website

People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a well-rounded knowledge of your audience.

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social media ambassador
Social Media

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4 Benefits to Starting a Social Media Ambassador Program

Whether you’re looking to educate, fundraise or inspire, social media offers endless opportunities. But it also presents a challenge: breaking through the noise of other nonprofits doing the same thing. What if you could spread the word more easily – and with more impact – with supporters you already know? That’s exactly what a social…

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