The best relationships include communication from both sides, right? And how can you really know your donors if you haven’t talked to them? Donor interviews help remove the mystery and create the basis of a plan to reach and convince more donors to give, while also keeping current donors around.
As you likely know, a dedicated nonprofit fundraiser is one of the top ways to earn revenue for your mission. However, in order to attract supporters and collect gifts, you need a strong marketing strategy to promote that fundraiser.
We get asked all day long how to get people to donate online. How to get people to give more. How to boost online donations. And the answer may seem simple, but there’s really nothing simple about it. To increase online donations, make it easier for people to give.
How great is it when someone lands on your nonprofit’s website and makes a donation without you having to lift a finger? Who doesn’t want more of that?! The trick is figuring out what donors want from nonprofits and making sure that you offer it on your site when the timing is right.
Are you feeling groggy today after 24 hours of fundraising? The Giving Tuesday hangover is real—for you and donors. We have the cure to help all of you get through the rest of the busy year-end appeal season: make feel-good fundraising content that offers a (virtual) big hug.
The COVID-19 pandemic is far from over, but despite ongoing uncertainty, many parts of daily life have stabilized. Working from home is our everyday reality rather than a sudden change.
When it comes to Giving Tuesday matching donations, do you immediately think about trying to score the elusive Facebook match? As many organizations have discovered, putting all of your fundraising eggs (and marketing hype) in that basket is likely to end in disappointment. For Giving Tuesday 2020, offer your own matching gift challenge instead.
Whether you’re a professional at an animal shelter, a food bank, a school, or another organization, recurring donations relieve some of the stress that comes with securing enough funds each month for your nonprofit, which allows you to continue striving toward your cause. Considering that 11.56% of total fundraising came from recurring giving last year,…
Has your nonprofit had peer-to-peer fundraising campaigns in the past? After the campaign, did you follow-up with fundraisers? How? If you’re still lumping fundraisers in with your typical donors, or even worse, not following up with them at all, it’s time to start thinking about a fundraiser retention strategy.