Transitioning to a major gifts fundraising model is an exciting way to accelerate your nonprofit’s growth and achieve your mission. But it can mean hitting the restart button on many of your organization’s standard processes, including marketing and communications.
Using GoFundMe for nonprofits seems like a no-brainer as peer-to-peer and social fundraising continue to grow in popularity. The well-known crowdfunding company recently unveiled its latest generation of fundraising tools for nonprofits with GoFundMe CharityTM. But how does this new fundraising and events platform work and how does it match up with best practices for…
Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer.
When a new supporter subscribes to your nonprofit’s email newsletter, the ideal situation is that they one day (preferably soon) become a donor — right? What if you could speed up that process and begin transforming subscribers into donors without even thinking about it?
I’m guessing you’ve rolled your eyes and kept scrolling past other nonprofits’ posts on social media. Without the space that your website and email allow, it can be tough to re-lay the whole picture, and a regular posting schedule is easy to fall off of. Which means many organizations can come across as money grabbers…
Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.
Are you thinking about updating your online fundraising plan this year? Why not incorporate data from over 6,000 donors around the world into your decision-making process? Using giving trends to adjust your fundraising will help to standardize your plan and ensure you’re not missing out on gifts due to an outdated fundraising approach.
You’ve probably noticed that nice boost in donations during the months of November and December in past years, as supporters assess their finances, get in the holiday giving spirit and squeeze in tax-deductible donations before the end of the year. But what if you could see that number spike up even further? Get strategic with…
How does your nonprofit approach its annual appeal? Do you create a strategy for promoting the campaign that aims to increase its reach and effectiveness? If not, this is your year to strategize a plan of action that makes use of all the strengths that your marketing and fundraising teams have to offer.
Other than the feel-good act of donating to a cause they care about, what does it take to get someone to give? Whether you’re trying to get a supporter to donate for the first time or encourage a current donor to make another gift, some nonprofits are turning to donor incentives to seal the deal.