Fundraising

Marketing Strategy

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Donor Interviews: Who, What and Why to Ask

The best relationships include communication from both sides, right? And how can you really know your donors if you haven’t talked to them? Donor interviews help remove the mystery and create the basis of a plan to reach and convince more donors to give, while also keeping current donors around.

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Marketing Strategy

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What Website Donors Want from Nonprofits

How great is it when someone lands on your nonprofit’s website and makes a donation without you having to lift a finger? Who doesn’t want more of that?! The trick is figuring out what donors want from nonprofits and making sure that you offer it on your site when the timing is right.

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Marketing Strategy

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How to Encourage Recurring Gifts Online: 4 Actionable Tips

Whether you’re a professional at an animal shelter, a food bank, a school, or another organization, recurring donations relieve some of the stress that comes with securing enough funds each month for your nonprofit, which allows you to continue striving toward your cause. Considering that 11.56% of total fundraising came from recurring giving last year,…

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