Google for Nonprofits

Nonprofit Google Plus Design
Social Media

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How to Customize Your Nonprofit’s Google+ Page Design

Google+ may seem like a less obvious social media choice, with Facebook in the forefront of social media platforms. They are certainly pretty similar, each prominently featuring “walls” where users are able to post comments, links and photos. Should you use both? No doubt there is substantial time and effort that goes into managing another…

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Channels Report in Google Analytics
Measurement

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Using the Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…

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Nonprofit Website Analytics Measure What Matters
Measurement

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5 Fundraising Metrics Worth Monitoring in Google Analytics

We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog.  The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts.  It then dives into five specific metrics you should measure using…

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