Is your nonprofit’s website showing up in related searches about your organization and mission? Optimizing website content for search can increase your odds of appearing in the results pages of those searches you care most about. Search engine optimization (SEO) has the potential to increase traffic to your site from those already interested in or…
Unlike the marketing you do to raise the public profile of your nonprofit, internal communications are all about engaging and educating colleagues within your organization. And even though the audience is different, many of the same principles and tools apply. Does this mean that nonprofit marketers should play a leading role?
Nonprofits love free or discounted services. And what if I told you that there are free solutions for a variety of common nonprofit marketing projects—from graphics and photos to fundraising to relationship management? You (and your budget) are really going to like these 18 free marketing tools for nonprofits.
It’s the end of the week and you’re packing up to head home when the email arrives: a request to make a new brochure for an upcoming event. Oh, and it’s next week. Can you help? Nonprofit marketers know this scenario a little too well.
Adding photos to your nonprofit website helps to draw visitors into your content and create an emotional connection. But there are some steps you need to take to get them ready for the web. If you don’t have Photoshop, fear not! We’ll teach you how to format photos for your nonprofit’s website without paying for…
This post was updated on November 30, 2017, to include information on easy-to-use features. You’re in the process of building your new nonprofit website and going through the checklist of all the things you need to figure out. Let’s be honest, “register your domain name” is probably not the most exciting thing on the list….
By now, it’s no secret that including visuals in your social media posts means more engagement. Facebook posts with an image get 2.3 times more engagement than those without, and Twitter posts with an image and summary are 78% more likely to get shared. Could your nonprofit use some help creating free social media graphics?
Sending emails to your nonprofit’s mailing list is an important part of communicating with donors, volunteers, supporters and other constituents. If you’re just getting started with an email marketing service, or maybe considering a switch from your current provider, we recommend MailChimp for nonprofits.
This post was updated on March 13, 2018, to reflect a change in Stripe’s offerings to nonprofits. When it comes to accepting donations on your nonprofit website, there are a ton of options out there. Some of the biggest names include PayPal, Authorize.net and Stripe.