By now, it’s no secret that including visuals in your social media posts means more engagement. Facebook posts with an image get 2.3 times more engagement than those without, and Twitter posts with an image and summary are 78% more likely to get shared. Could your nonprofit use some help creating free social media graphics?
You want your content to grip your supporters and leave them feeling motivated, ready to join forces and help champion your cause. What if the key to that content has been staring you in the face this whole time? The benefits of user-generated content for nonprofits can be immense, as it has the power to…
The venue is set, the program is printed and tickets are sold out. Everything about your event feels ready—and yet, you have a sinking feeling that it could be doing more. After all, putting on a gala, awards ceremony or other big shindig for your nonprofit takes a lot of time and energy. You want to…
People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a well-rounded knowledge of your audience.
Boost visibility. Drive engagement. Paid social media advertising is another way to accomplish these goals, and more.
It’s a bit overwhelming when you consider all of the social media options out there. Every day it seems like a new one pops up, but no one has any idea which will stick around. This makes the process of deciding which platforms your nonprofit should pursue and which you should forgo a bit daunting.
As an organization, it’s easy to get overwhelmed by the constantly evolving social sphere. You have a Facebook strategy. You have your plan for Twitter. LinkedIn is covered. But, Instagram? It’s just visuals.