You don’t need a professional photographer to build an awesome account. The key to successful Instagram for nonprofits is variety. Don’t get stuck in a rut, sharing different variations of the same scene over and over. Shake things up. Get creative. Inspire people to support you with the images you post.
These nonprofits can show you how.
Charity: water always posts amazing stuff. It’s impossible not to love their Instagram. Their promo videos for campaigns are no different. I love this supporter-centric video for the campaign they held this past September. It’s inspiring content like this that makes me a loyal follower.
Mission of Hope Haiti
The smiles Mission of Hope Haiti shares on Instagram will brighten your worst day. That’s what I love about their account. They’re an organization focused on transforming lives, and their Instagram feed is overflowing with joyous faces. They also don’t do too shabby of a job showing off beautiful Haiti.
It’s no secret that Team Rubicon is one of my absolute favorite nonprofits. I talk about them on the blog—a lot. But, they deserve the recognition. They are digital rock stars. Their Instagram has it all: volunteers in action, examples of how they’re supporting the community, up close looks at “key” members of their team and more.
BuildOn’s account is fantastic. It covers every aspect of their work to improve educational opportunities for children. They highlight existing conditions, what they’re doing to change these conditions, volunteers in action and the children benefiting from their work. They give you the whole picture by posting compelling and inspiring photos.
The Birthday Party Project
You don’t need a professional photographer on staff, or even a fancy camera, to have a rocking Instagram account. The Birthday Party Project proves it with their Instagram. If you have the raw material, you just need to capture the moments. And when you exist to throw birthday parties for homeless children, how could your Instagram not be great?
Pablove Foundation shares the usual images of volunteers, team members and events. And, don’t get me wrong, this is great. But, I really love their inclusion of graphics and text in their posts. They do an awesome job including statistics, facts and information about their programs to educate followers.
Habitat for Humanity
Habitat for Humanity has an awesome Instagram. They share everything, and it’s fantastic. Volunteers and team members hard at work? Check. Runners in the middle of a fundraising race? Check. Families moving into the homes they build? Check. They’ve got it all—including fantastic action shots from their construction sites.
National Outdoor Leadership School
The National Outdoor Leadership School has an Instagram account that would make REI jealous. Seriously. When your mission is to basically send people trekking through awe-inspiring scenery on a daily basis, it would be a crime not to share it on social media. You won’t regret following this nonprofit.
Love146 doesn’t let the visual nature of Instagram keep them from sharing stories, educating followers and thanking their supporters. I love how seamlessly they weave their captions and images together. They’ve got the “inspire and inform” thing down.
Inspiring creativity in children is what drives Imagination Foundation, and their Instagram totally reflects it. It’s fun. It’s busting at the seams with artwork. It’s full of kids getting creative. Basically it’s perfect. There’s no question as to how this nonprofit is accomplishing its mission.
Sharing photos on Instagram is a great way to let people know about the work you’re doing. It takes some time and a bit of planning, but an awesome account can generate engagement and drive action. So, don’t let Instagram become one more thing you need to check off your marketing to-do list. View it as an opportunity to highlight your nonprofit’s personality and have some fun in the process.
There are a ton of nonprofits rocking Instagram. These are just a few we love. Follow any nonprofits on Instagram you’d add to our list? Drop us a link in the comments. We’d love to hear from you.