Social Media

People Using Twitter on a Couch with Emoticons
Social Media

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Twitter for Advocacy: How to Shape Your Strategy

As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel…

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Should Your Nonprofit Start a Facebook Group?
Social Media

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Should Your Nonprofit Start a Facebook Group?

Nonprofit supporters feel more connected to a cause when organizations create the feeling of a close-knit and supportive community. But what else can you be doing to encourage conversation and community amongst your supporters? A Facebook Group is a free and easy way to encourage discussion and connections in a place where your supporters are…

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Facebook Fundraising
Social Media

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Facebook Fundraising: Prepping Your Fundraiser Kit

Meet your supporters where they are — the age-old nonprofit communications adage that stands the test of time. And your supporters are most likely on Facebook. Facebook fundraising allows you to recruit your more gung-ho supporters to raise money for a great cause on a platform where they’re already spending their time.

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Social media traffic
Social Media

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Drive Social Media Traffic to Your Nonprofit Website

People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a well-rounded knowledge of your audience.

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