Measurement

Channels Report in Google Analytics
Measurement

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Using the Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website. The Channels Report is one of those reports I’d…

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Nonprofit Website Analytics Measure What Matters
Measurement

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5 Fundraising Metrics Worth Monitoring in Google Analytics

We were thrilled to recently have the opportunity to write a post for Network for Good’s awesome NonProfit Marketing Blog.  The post, 5 Fundraising Metrics Worth Monitoring in Google Analytics, starts by describing the overall way you should approach monitoring your nonprofit’s online fundraising efforts.  It then dives into five specific metrics you should measure using…

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Measuring Online Fundraising
Measurement

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8 Metrics to Measure Your Online Fundraising

When it comes to website data, it’s pretty easy to get lost in the deluge of data that’s readily accessible.  Measuring your online fundraising is no exception.  It’s important to hone in on what truly matters to your nonprofit. But what is it that really matters?  And how can you boost overall fundraising?

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Annotate Google Analytics
Measurement

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How to Annotate Your Google Analytics

Remembering things is hard.  We’ve all likely scribbled something we felt was important on the side of our hand at some point in the not-too-distant past. Well it turns out, when it comes to remembering important events in Google Analytics, there’s a better way than tattooing your hands.  You can make notes (called “annotations”) directly…

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Measure Nonprofit Website Success
Measurement

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Measuring “Website Success” for Big Time Impact

The whole point of making a website is for it to help your organization in some tangible way.  Whether that’s connecting with volunteers, boosting fundraising or educating your community, your website should help you do more good. But without website measurement there’s no way to know if your website is actually helping your organization serve…

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Nonprofit Website Analytics Measure What Matters
Measurement

0

Nonprofit Website Analytics: Measuring What Matters

Data is everywhere these days.  It’s common (depending on your social circles I suppose) to hear folks debating the proper use of data or hammering home the importance of website analytics. This surge in popularity is well deserved.  Data is a crucial component of measuring website success. But with the growth in accessibility to data…

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Website Data Nonprofits Should Track
Measurement

2

Website Data Most Nonprofits Should Be Tracking

Most nonprofits know they need to be using website data in some way.  But when it comes to actually putting it to good use, knowing how to avoid getting buried in the vast ocean of data you collect is crucial. In this post we’ll quickly highlight the role website data should play in your nonprofit. …

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Advanced Segments in Google Analytics
Measurement

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Using Advanced Segments in Google Analytics

Website data is cool.  As that sentence pretty clearly highlights, I may be a bit of a geek when it comes to website analytics.  But it’s pretty amazing to me that I can easily access objective data on how visitors are using our website. Now looking at the overall data showing information from every visitor…

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