The Winthrop Rockefeller Institute Doubles Growth in Core Programs

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The Winthrop Rockefeller Institute carries forward Winthrop Rockefeller’s legacy of creating transformational change through collaboration.

Located on a 188-acre campus in Central Arkansas, the Institute provides a versatile convening space and skilled facilitators to help people connect, share ideas and solve complex challenges in their communities.

Challenge

Hosting workshops and conferences is central to the Institute’s work. But their old site made that coordination difficult, both for guests and staff members.

• Hard to Edit: Without the ability to make their own edits, the Institute was left with a site that didn’t reflect their evolving services, while long waits for an outside developer slowed their progress.
• Inefficiencies: Limited integration options created more work for their team and made it hard for website visitors to easily plan their meetings.
• Fundraising: On top of that, the Institute knew they’d need a professional site to build their donor base as they began fundraising.

The Institute needed a site they could manage themselves. One that clearly showcased all they had to offer, instilled confidence in new donors and made it easier to plan meetings.

Solution

The Winthrop Rockefeller Institute partnered with Wired Impact to launch a new website in the spring of 2021.

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With an easy-to-use website and a variety of integration options, the Institute is able to streamline their operations and create more personalized, meaningful experiences for their visitors and supporters.

Results

+25% revenue in two years

In the first fiscal year after launch, the Institute saw a 7% increase in total revenue. By the second fiscal year, that grew by 25%, exceeding $9.3 million.

2X conference groups & workshop attenandance

In that same year, the number of conference groups more than doubled, climbing from 98 to 205. And workshop attendance saw even greater growth, rising from 398 to 981 participants — a 146% increase.

With a modern, professional website they can manage themselves, the Institute can finally spend less time on logistical hurdles and more time growing their programs.