We recently published our first post on John Haydon’s blog. We love reading everything John publishes, so it was awesome to write a guest post for him.
The article, 7 Easy Fixes to Get Your Nonprofit Ranking Higher in Google, provides actionable tips your nonprofit can implement to improve its Google ranking.
7 Easy Fixes to Get Your Nonprofit Ranking Higher in Google
I’m sure you’ve heard a thing or two about search engine optimization (SEO). For many, SEO is a murky concept at best, and downright confusing at worst. It’s true, SEO is a complex topic with a lot of moving pieces. It’s also often an afterthought when it comes to a nonprofit’s content strategy.
But it’s time for that to change.
Simply put, SEO is the process of improving your chances of ranking better in search engines and driving more of the “right people” to your site. It’s one of the best ways out there to increase awareness since you’re driving more folks to your site that are likely interested in your cause but may not be looking for your organization by name. They are actively looking for a particular piece of information or solution to a problem. And you have the opportunity to provide it to them.
Now coming up with the keyword phrases you’d like to target to drive traffic from search is a complex topic in its own right. The ins and outs of keyword research are beyond the scope of this post (although John previously wrote up a quick keyword exercise you can try out to determine which phrases are right for your nonprofit). But knowing the keywords you’re after is only part of the equation.
The following are a few easy fixes you can make to your site to improve the likelihood you’ll show up in Google.
Read the Whole Post
Check out the full article on John Haydon’s blog.