You’ve been collecting email addresses through your website – but now what? Sending a series of automated emails is an effective way to engage, educate and motivate new subscribers with less work.
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Sending emails to your nonprofit’s mailing list is an important part of communicating with donors, volunteers, supporters and other constituents. If you’re just getting started with an email marketing service, or maybe considering a switch from your current provider, we recommend Mailchimp for nonprofits.
Email newsletters continue to offer a steady stream of website traffic for many nonprofits. But what if you could up your email game by employing nonprofit newsletter best practices and drive even more traffic to your site?
Nonprofits are sending more emails than ever before, especially email newsletters. But does news content really raise revenue? As email fundraising continues to grow and play a big role (nearly 30%!) in all online fundraising, it’s time to look at what you’re sending.
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.
In. Your. Face. That’s what pop-ups are, right? But the fact that they’re front and center when you’re on a website can be precisely what makes them so effective. Just as long as you put some thoughtful planning behind this digital interruption.
Not all pop-ups are created equal. Sure, they’ve gotten a bad rap, and some of that is well deserved. Pop-ups can be pesky and a quick way to alienate your website visitors. But done right, pop-ups can also be complementary to the user experience, rather than distracting.
So you’re running these email marketing automation campaigns, but you have no idea if they’re working—or how to even begin to figure that out. You’re busy and have zero interest wasting time with marketing automation if it’s not going to benefit your nonprofit. You need to determine how these campaigns are doing.
Using Gmail to send a few work emails is great. Using Gmail to send a message to your nonprofit’s entire email list is not. If this has been your approach to your nonprofit’s email marketing to date, this post is for you. You need an email service provider (ESP).