Show your impact. Show supporters how you help. Let supporters know how their donations and volunteer hours are making a difference. I know you’ve heard all of this a million times. And a nonprofit case study is one way to actually do it.
From annual galas and conferences to award ceremonies and community picnics, your nonprofit’s website should be a crucial part of selling tickets or filling seats. Event landing pages serve as the central hub for your marketing efforts: giving attendees the information they need while giving you a place to link to when promoting the event…
When you have a big annual event, advocacy effort or fundraising campaign, creating a landing page for it on your website can simplify your marketing by sending people to a central location. And like all great digital tools, nonprofit landing pages are most effective when they have a solid plan and follow a few best…
Has your organization’s list of giving options grown beyond a simple donation form? When you get to a point where you want to tell supporters about things like bequests, matching gifts, sponsorships, capital campaigns, memorial gifts and more, it becomes increasingly important to put together a “Ways to Give” page that’s easy for website visitors…
Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail: forgetting about links. If you haven’t been sprinkling in helpful website links that guide visitors (and search engines) through your content, it’s time…
Perhaps you’ve heard the news. In December, WordPress launched their 5.0 version, and it includes a pretty big change. *Hint* you’re going to have to learn a new way to format your content. But hopefully, you’ll find the process much more intuitive after the WordPress 5.0 update.
Blogs have come a long way over the years, from low-tech personal diaries to hipster enclaves. But how does blogging work for nonprofits? And is it really something you should start doing as part of your communications plan?
Is your nonprofit website ready for a party? How about an upcoming fundraiser, community gathering or a free workshop? If your organization sends people away from your website to complete online event registration, you could be making your process more difficult (and expensive) than it has to be.
When I’m working with a client to launch a new website, one of the more difficult copywriting tasks tends to be coming up with a full page of content for a new program or service. You can definitely do better than a single line saying, “Coming Soon!” In this post, I’ll break down how to…
Have you been wondering how to position your organization or a member of your executive team as a thought leader? There are many online and offline ways to work toward this goal—from public relations to LinkedIn posts to speaking engagements—so there’s not going to be one channel that takes you from nobody to influencer.